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    <loc>https://www.stateofstreaming.com/articles/sb576-upends-agency-playbooks</loc>
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        <news:name>State of Streaming</news:name>
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      <news:publication_date>2026-07-02T05:00:00.063953+00:00</news:publication_date>
      <news:title>California&apos;s Streaming Ad Volume Law Upends Agency Playbooks</news:title>
      <news:keywords>adtech</news:keywords>
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  <url>
    <loc>https://www.stateofstreaming.com/articles/end-of-loud-streaming-ads-sb-576</loc>
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      <news:publication>
        <news:name>State of Streaming</news:name>
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      <news:publication_date>2026-07-01T05:00:00.067851+00:00</news:publication_date>
      <news:title>The End of Loud Streaming Ads: How California&apos;s SB 576 Reshapes National Media</news:title>
      <news:keywords>supply</news:keywords>
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