Alberto Alvarez is the CEO of Endavant, a prominent group in digital marketing, innovation, and adtech, and also leads Mediam by Aleph as CEO, serving as the official representative of Vix in LATAM. As a recognized Connected TV (CTV) thought leader and international speaker, his work centers on identifying market trends and harnessing the transformative power of Artificial Intelligence, Adtech, automation, and new digital media. He specializes in strategic thinking, digital marketing, and advising tech companies on future-forward solutions.