SOS. Weekly Report

I saw firsthand just how little competition there truly was for publishers and what that did to the marketplace; regardless of what a publisher wanted to do, or which vendors they looked at, you still always needed GAM.

Our approach recognizes the importance of identity data to today’s marketing strategies while allowing us to take advantage of the limitless opportunities for growth we can create by moving beyond them.

If you’re a brand that’s scaling Instagram, TikTok and Reddit, we want you to be thinking, ‘Okay, the next channel is going to be TV and premium video’.

As humans become increasingly surrounded by AI, machine learning, virtual reality, and social media, it’s more important than ever for brands to truly connect with their audience.

The operational demands of premium IP versus mass distribution differ significantly in priority, agility, efficiency, and scale.

The dirty secret is that search steals a lot of credit from TV, and we see that in the data. Once people understand the analytics around that, they’ll heavy-up on TV as the most performant medium.

The cable company has become the modern-day telco. What's old is new again. Just like cable took business from the telcos, fiber is now going to take business from cable.