Articles










Ad Tech
Every story published by the SOS. team — filterable by beat and searchable by keyword.

Ad Tech
The Talent Signal: Who's hiring in streaming?
Aug 2026 · 7 min readRead →

Ad Tech
New Podcast: Viant Earnings Brunch with Jon Schulz, CMO of Viant
Aug 2026 · 3 min readRead →

Ad Tech
The Living Room Audio Blitz: Turning Podcast Ads into TV Commercials
Aug 2026 · 1 min readRead →

Ad Tech
The Talent Signal: Saturday Edition - Who's hiring in streaming?
Aug 2026 · 5 min readRead →

Ad Tech
NEW PODCAST: Are 'More Ads' Actually Making You 'More Money'? Frequency's James Smith Says 'Probably Not'
Aug 2026 · 2 min readRead →

Ad Tech
TTD OpenPath - how it performs vs Open Market? - Programmatic 101 | A Column by Vlad Chubakov
Aug 2026 · 7 min readRead →
SOS.
Ad Tech
The Wednesday Wire: Top Headlines covering Ad Tech, Measurement, and Streaming M&A
Aug 2026 · 1 min readRead →

Ad Tech
California's Streaming Ad Volume Law Upends Agency Playbooks
Jul 2026 · 2 min readRead →

Ad Tech
Instagram Tests Horizontal Video on TVs as Streamers Move to Mobile
Jun 2026 · 1 min readRead →

Ad Tech
Walmart Buys Vibe.co and the Self-Serve Future of CTV Just Got a Retail Spine
Jun 2026 · 4 min readRead →

Ad Tech
Frequency Wants to Change FAST's Ad Unit, Not Add More Pods
Jun 2026 · 1 min readRead →

Ad Tech
ViantAI Decisioning Redefines the DSP: What Does It Mean for Advertisers?
May 2026 · 3 min readRead →