Articles











Measurement
Every story published by the SOS. team — filterable by beat and searchable by keyword.

Measurement
The Device Home Screen Is the Battlefield: August 2026 Unified Streaming Power Index
Aug 2026 · 15 min readRead →

Measurement
NEW PODCAST: How Broadcast Television Gave Way to Streaming TV with Matthew Keys, Publisher of The Desk
Aug 2026 · 2 min readRead →

Measurement
Best Practices for Buying CTV - FouAnalytics "see Fou yourself" | Dr. Augustine Fou
Aug 2026 · 6 min readRead →

Measurement
The Talent Signal: Six Streaming Roles You Should Check Out This Week
Aug 2026 · 1 min readRead →

Measurement
NEW PODCAST: Are You Really Reaching New People? MRI-Simmons' Emily Williams Says 'Probably Not'
Jul 2026 · 3 min readRead →

Measurement
Streaming's New Rule: Owning Content Beats Renting It - August USPI Update
Jul 2026 · 3 min readRead →

Measurement
YouTube Already Chose Not to Be Hollywood - Attention Capital | A Column by Josh Stein
Jul 2026 · 19 min readRead →

Measurement
5 Take Tuesday: Paramount is dying, Peacock worth buying, Nielsen can't count, How to avoid the sports bubble, and Creators as a Rights Tier
Jul 2026 · 6 min readRead →

Measurement
NETWORKING: Catch 'Summer Vibes' in Santa Monica With Looper Insights
Jul 2026 · 1 min readRead →

Measurement
The Dashboard is the New Living Room: Cumulus Validates Xperi’s In-Car Infrastructure Strategy
Jul 2026 · 2 min readRead →

Measurement
Reading the Tea Leaves: Does Apple's Home Screen Already Quietly Favoring the Asset Most People Expect It to Buy?
Jul 2026 · 6 min readRead →

Measurement
Attention Capital | A Column by Josh Stein - The Living Room Already Changed Hands (Part Two)
Jul 2026 · 11 min readRead →