Articles











All Stories
Every story published by the SOS. team — filterable by beat and searchable by keyword.

Measurement
Can You Prove What Your CTV Home-Screen Placement Is Worth? Looper Insights' Lucas Bertrand Says Now You Can
Oct 2026 · 3 min readRead →

sports
What's Streaming? The StreamScoop Streaming TV Guide for the Week of October 4, 2026
Oct 2026 · 12 min readRead →

Measurement
Unlocking the Living Room: Why YouTube's New "Co-Viewed" Metric Changes the Math
Oct 2026 · 3 min readRead →

Measurement
When to NOT Care About the Bot Traffic - "see Fou yourself" FouAnalytics | Dr. Augustine Fou
Oct 2026 · 2 min readRead →

sports
How Roku is Rewiring Sports Streaming: An Interview with Joe Franzetta, Head of Sports @ Roku
Oct 2026 · 4 min readRead →

sports
How MLB Teams Will Gain Revenue After Cable - Amoh Sports Media | A Column by Nana Kofi Amoh
Oct 2026 · 3 min readRead →

sports
The Last Truly Shared Experience: Live Sports Own the Attention Economy
Oct 2026 · 3 min readRead →

sports
The Meter Is the Market - Attention Capital | A Column by Josh Stein
Sep 2026 · 18 min readRead →

Measurement
Interest, Intent, Attention: How the 2026 Emmy Winners Were Made
Sep 2026 · 6 min readRead →

Ad Tech
Navigating the Total TV Paradigm: An interview with Moe Chughtai, Executive, Global Vice President @ MiQ
Sep 2026 · 4 min readRead →

Supply Side
The Great TV Ad Swap - State of the Screens | A Column by Michael Beach
Sep 2026 · 5 min readRead →

sports
What's Streaming? The StreamScoop Streaming TV Guide for the Week of September 27, 2026
Sep 2026 · 10 min readRead →