The Wednesday Wire: Top Headlines covering Ad Tech, Measurement, and Streaming M&A

The Wednesday Wire - July 29–Aug 5, 2026

From the Trenches (Reddit r/programmatic)

• What is your opinion on Roku? — Jul 31

• How do you get Netflix Ads re-verified? — Aug 1

• Netflix now available Amazon Ads — Jul 29

• Prisma > TTD — Jul 30

• Publishers are starting to whitelist AI crawlers instead of blocking them — Aug 3

Ad Tech

• The Trade Desk Expands Premium CTV Advertising Access with Global Netflix Integration — Aug 3

• ThinkResult & PubMatic's AgenticOS Deliver 90% Faster Campaign Setup in India — Jul 31

• Smarter at the Source: Data Quality, Supply Intelligence, and the Future of CTV — Jul 31

• Teads Sues Google, Claiming Some Disputed Ad Practices Were Never Really Retired — Aug 4

• 'Models Built For Me' — Aug 4

• Independent Edge: How AI Is Reshaping the Programmatic Landscape — Jul 30

• AI Brand Protection Challenges: What Changed When Faking a Brand Got Cheap — Jul 31

• Netcore is now Netcore.ai, becoming the first agentic marketing platform to share accountability for customer growth — Aug 3

• Garbage In, Genius Out? Why Clean Data Matters for AI Success — Aug 3

• Battle of Privacy Infrastructure: Cleanrooms vs. Containers — Jul 31

• Brand Safety in Media Buying: How Careless Buying Damages Brand Equity — Jul 31

Measurement & Currency

• AI Agents Are Giving Publishers A New Way To Monetize Their Data — Aug 3

• FOX Advertising and iSpot Deepen Measurement Partnership Following a Year of Proven Advertising Outcomes — Jul 30

• MediaRadar Builds Toward a More Connected Advertising Ecosystem with Expanded VideoAmp Integration — Jul 29

• Marketing Measurement and Attribution: How to Drive and Demonstrate Advertising Effectiveness in a Fragmented Media Landscape — Jul 30

• XR and AdImpact Partner to Bring Cross-Channel Measurement to Political Campaigns — Jul 29

Headline you think we missed? Email us at news@stateofstreaming.com