●SOS. ExclusiveCan You Prove What Your CTV Home-Screen Placement Is Worth? Looper Insights' Lucas Bertrand Says Now You Can●What's Streaming? The StreamScoop Streaming TV Guide for the Week of October 4, 2026●Unlocking the Living Room: Why YouTube's New "Co-Viewed" Metric Changes the Math●When to NOT Care About the Bot Traffic - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveHow Roku is Rewiring Sports Streaming: An Interview with Joe Franzetta, Head of Sports @ Roku●How MLB Teams Will Gain Revenue After Cable - Amoh Sports Media | A Column by Nana Kofi Amoh●The Last Truly Shared Experience: Live Sports Own the Attention Economy●The Meter Is the Market - Attention Capital | A Column by Josh Stein●SOS. ExclusiveInterest, Intent, Attention: How the 2026 Emmy Winners Were Made●SOS. ExclusiveNavigating the Total TV Paradigm: An interview with Moe Chughtai, Executive, Global Vice President @ MiQ●The Great TV Ad Swap - State of the Screens | A Column by Michael Beach●What's Streaming? The StreamScoop Streaming TV Guide for the Week of September 27, 2026●The Death of "Ad-Free" and Streaming’s Messaging Dilemma●CTV that's NOT CTV - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveChannel-Surfing Live Sports in the FAST Era: An interview with Keith Bedford, GM EMEA at Wurl●SOS. ExclusiveCan You Prove What Your CTV Home-Screen Placement Is Worth? Looper Insights' Lucas Bertrand Says Now You Can●What's Streaming? The StreamScoop Streaming TV Guide for the Week of October 4, 2026●Unlocking the Living Room: Why YouTube's New "Co-Viewed" Metric Changes the Math●When to NOT Care About the Bot Traffic - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveHow Roku is Rewiring Sports Streaming: An Interview with Joe Franzetta, Head of Sports @ Roku●How MLB Teams Will Gain Revenue After Cable - Amoh Sports Media | A Column by Nana Kofi Amoh●The Last Truly Shared Experience: Live Sports Own the Attention Economy●The Meter Is the Market - Attention Capital | A Column by Josh Stein●SOS. ExclusiveInterest, Intent, Attention: How the 2026 Emmy Winners Were Made●SOS. ExclusiveNavigating the Total TV Paradigm: An interview with Moe Chughtai, Executive, Global Vice President @ MiQ●The Great TV Ad Swap - State of the Screens | A Column by Michael Beach●What's Streaming? The StreamScoop Streaming TV Guide for the Week of September 27, 2026●The Death of "Ad-Free" and Streaming’s Messaging Dilemma●CTV that's NOT CTV - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveChannel-Surfing Live Sports in the FAST Era: An interview with Keith Bedford, GM EMEA at Wurl
YouTube

YouTube

Media & Entertainment
Parent: Alphabet Inc.Ticker: GOOG

YouTube is the largest ad-supported video platform on Earth, now commanding the #1 share of TV screen time in the U.S. Its creator-driven ecosystem and Google ad tech integration deliver unmatched scale, targeting precision, and measurement.

USPI Score (Q4 2025)
Rank #11
View full rankings →

Milestones

2024—Commands #1 share of U.S. TV screen time

2022—YouTube Shorts surpasses 50B daily views

2020—YouTube TV surpasses 5M subscribers

2015—YouTube Red (now Premium) subscription service launches

2005—Founded; first video uploaded April 23

News from YouTube

Historical coverage sourced from youtube_blog

Supporting LA first responders with custom e-bikes for LA wildfire response

YouTube’s conversational AI tool is now available on TVs

Discover a new era of brand and creator partnerships on YouTube

YouTube viewership trends from official broadcasters, creators and fans during the Milano Cortina 2026 Winter Olympics

It’s official: YouTube and FIFA team up for the FIFA World Cup 2026™

YouTube and Google at SXSW 2026: A guide to sessions and interactive events

Reimagine: A new AI-powered Remix tool in YouTube Shorts

Expanding likeness detection to civic leaders and journalists

$20 million to support teens' digital wellbeing worldwide

New YouTube top podcast lineups for advertisers

Upfronts 2026: enter the YouTube era at Brandcast May 13

The ultimate guide to watching Coachella 2026 live on YouTube

How to watch NASA’s Artemis II journey on YouTube

Who will take home $1M? YouTube To host live MrBeast competition with 50 top streamers

How to watch the Coachella 2026 livestream on YouTube

Coachella 2026 weekend 1 livestream schedule

Four ways to level up your YouTube Live engagement

How YouTube is helping Americans learn about U.S. history, science and innovation

Coachella weekend two YouTube livestream schedule

Coachella 2026 weekend two YouTube preview

Helping families across Europe build healthy digital habits

First We Feast debuts new series ‘Slice Joint’ on YouTube

Expanding likeness detection to the entertainment industry

How news organisations are thinking video-first

The global campus: How YouTube is empowering learners everywhere

Creators take the spotlight at White House Correspondents' Weekend

A double milestone: 70 years of Eurovision and 20 years of the Eurovision YouTube channel!

The YouTube Partner Program is now live in Armenia

Tune in to EDC Las Vegas on YouTube, live May 15-17

Everything we announced at YouTube Brandcast 2026

New creator shows coming exclusively to YouTube from Dude Perfect, Trevor Noah, Quen Blackwell and more

Coming together to unlock creative potential for the UK

All the YouTube news from today’s Google I/O

Improving AI labels for viewers and creators

New YouTube Premium features podcast fans will love

All your favorite channels, all in one place: FOX One and Peacock join Primetime Channels

YouTube launches landmark creator consultation across 27 EU countries

Introducing Search profiles: A new, official presence for creators on Google

Watch Madonna’s new film 'Confessions II' exclusively on YouTube

Stressed about summer screen time? Here’s what I’ve learned

How to watch the 2026 FIFA World Cup™ on YouTube

YouTube FIFA Creator Cup announced alongside global creator roster for FIFA World Cup 2026™

Watch Stella Lefty’s exclusive ‘Boston’ performance on YouTube

Are you ready for Trevor Noah’s ultimate watch party?

Expanding ways to share on YouTube

ICC and YouTube Expand Global Access to ICC Women’s T20 World Cup 2026

Get closer to the stage with YouTube Music Nights

Where to find YouTube this event season

How we're updating the YouTube Shorts experience

These YouTube creators are capturing the energy of the FIFA World Cup 2026™

We’re partnering with Mark Rober to bring hands-on science to classrooms everywhere

Peacock Premium Plus is now available on YouTube Primetime Channels

How to celebrate America’s 250th birthday on YouTube

Building for families in Türkiye and MENA with new kid accounts

IShowSpeed to lead first-ever YouTube FIFA Creator Cup

How to watch YouTube FIFA Creator Cup

The YouTube creators bringing the hype of FIFA World Cup 2026™ straight to your feed

Exploring YouTube's U.S. impact in 2025

One nation, infinite celebrations: How YouTube brought America’s 250th birthday to life

Making thumbnails easier on YouTube

Our expanded partnership with NBCUniversal: Redefining the modern entertainment subscription

Get creative this back-to-school season

New opportunities to earn and changes to the YouTube Partner Program

What are qualified watch hours and Shorts views for the YouTube Partner Program?

Back to school with YouTube Premium and Google AI Pro

YouTube Shopping Creators can now tag Amazon products

'Ken Burns in the Classroom' arrives on YouTube

YouTube's Pedro Pina delivers the 2026 MacTaggart lecture

ESPN Unlimited is now available on YouTube TV

Dr. Garth talks healthy digital habits with Mummy & Daddy Pig from Peppa Pig

YouTube Music launches Avenues 2.0 series

Prepare your YouTube TV setup for NFL Kickoff weekend

YouTube debuts new Creator Shows at the Venice and Toronto International Film Festivals

Creators on Capitol Hill: Launching the Senate Creators Caucus

UK Creator Voices launches to bridge digital talent and Britain’s creative industries

New YouTube Live tools for fan funding, dubbing and more

Coachella will stream exclusively on YouTube through 2030

Bringing brands and creators together to help you earn more

Dive in and discover what’s next on YouTube with our latest viewer features

New tools to power your creation journey from start to finish

Watch the 2026 Global Citizen Festival live on YouTube

Innovation for the YouTube Era: What’s new for viewers and creators

Press play on these new YouTube Music updates

Exclusive Insights

The 2026 Advertiser's Guide to Streaming TV
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The 2026 Advertiser's Guide to Streaming TV

Download State of Streaming's 2026 Advertiser's Guide to Streaming TV — featuring key insights on the trends, creative strategies, and full-funnel attribution modern brands need to reach cord-cutters and drive real business outcomes.

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