●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 16, 2026●The Device Home Screen Is the Battlefield: August 2026 Unified Streaming Power Index●The Talent Signal: Who's hiring in streaming?●The Return of the Commercial Break: Ad Tiers Take Over Streaming Monetization●SOS. ExclusiveNew Podcast: Viant Earnings Brunch with Jon Schulz, CMO of Viant●The Living Room Audio Blitz: Turning Podcast Ads into TV Commercials●SOS. ExclusiveNEW PODCAST: How Broadcast Television Gave Way to Streaming TV with Matthew Keys, Publisher of The Desk●The Middle Class of Sports Is Struggling — Does It Have a Path Forward? | A Column by Russell Fink●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 9, 2026●The Talent Signal: Saturday Edition - Who's hiring in streaming?●SOS. ExclusiveEveryone's Renting Netflix's Stage: Why Rockstar Picked Netflix for GTA VI●SOS. ExclusiveNEW PODCAST: Are 'More Ads' Actually Making You 'More Money'? Frequency's James Smith Says 'Probably Not'●Best Practices for Buying CTV - FouAnalytics "see Fou yourself" | Dr. Augustine Fou●TTD OpenPath - how it performs vs Open Market? - Programmatic 101 | A Column by Vlad Chubakov●Disney and TikTok Partner to Bring Short-Form Content to Disney+●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 16, 2026●The Device Home Screen Is the Battlefield: August 2026 Unified Streaming Power Index●The Talent Signal: Who's hiring in streaming?●The Return of the Commercial Break: Ad Tiers Take Over Streaming Monetization●SOS. ExclusiveNew Podcast: Viant Earnings Brunch with Jon Schulz, CMO of Viant●The Living Room Audio Blitz: Turning Podcast Ads into TV Commercials●SOS. ExclusiveNEW PODCAST: How Broadcast Television Gave Way to Streaming TV with Matthew Keys, Publisher of The Desk●The Middle Class of Sports Is Struggling — Does It Have a Path Forward? | A Column by Russell Fink●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 9, 2026●The Talent Signal: Saturday Edition - Who's hiring in streaming?●SOS. ExclusiveEveryone's Renting Netflix's Stage: Why Rockstar Picked Netflix for GTA VI●SOS. ExclusiveNEW PODCAST: Are 'More Ads' Actually Making You 'More Money'? Frequency's James Smith Says 'Probably Not'●Best Practices for Buying CTV - FouAnalytics "see Fou yourself" | Dr. Augustine Fou●TTD OpenPath - how it performs vs Open Market? - Programmatic 101 | A Column by Vlad Chubakov●Disney and TikTok Partner to Bring Short-Form Content to Disney+
Peacock

Peacock

Streaming App
Parent: Comcast Corporation

Peacock serves as the premier destination for live-streaming and culture-defining moments, reaching an estimated 44 million households through high-profile events and title sponsorships like the 2026 Winter Olympics and Super Bowl.

Website
USPI Score (Q4 2025)
Rank #2
View full rankings →

Ad Products

prime-podssolo-adsad-free-episodecontextual-targetingshoppable-adsroadblock-takeoverpause-adsinteractive-ads

DSP Integrations

stack-adaptbasisgoogle-dv360display-video-360amazon-dspviant

Corporate Family

Comcast Corporation

AmpersandDSPCNBC ProStreaming AppComcast AdvertisingData & MeasurementFreeWheelSSPNBC News NOWStreaming AppNBCUData & MeasurementNOWStreaming AppSky GoStreaming AppXumo PlayStreaming App

Milestones

2026—3,200+ hours of Winter Olympics programming

2024—Reaches 34M paid subscribers

2022—Sunday Night Football exclusive to Peacock (select games)

2020—Peacock launches July 15 as NBCUniversal streaming service

SOS Coverage

5 Take Tuesday: Paramount is dying, Peacock worth buying, Nielsen can't count, How to avoid the sports bubble, and Creators as a Rights Tier

Jul 2026 · 6 min read·measurement

Are You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.

Jun 2026 · 3 min read·distribution

Peacock Doubles Down on Vertical Video to Capture Mobile Streamers

Jun 2026 · 1 min read·supply

Peacock Goes Vertical. Converting 20% of Viewers (and they're not alone).

Mar 2026 · 2 min read·supply

Peacock Flexes Streaming Muscle with 4K Super Bowl and Olympics

Feb 2026 · 1 min read·supply

Walmart Adds Peacock to its Bundle in Direct Challenge to Amazon Prime

Feb 2026 · 1 min read·demand

NBCUniversal bets on NBA to transform Peacock into a sports streaming powerhouse

Feb 2026 · 2 min read·supply

Roku and NBCUniversal Renew Partnership to Funnel Olympics Viewers to Peacock

Feb 2026 · 1 min read·supply

Peacock hikes prices by $3 as its live sports bet gets expensive

Feb 2026 · 1 min read·supply

Peacock Powers Olympics Viewership Rebound

Feb 2026 · 1 min read·measurement