●Beyond Cannibalization: How Free World Cup Streaming Expands the Live Sports Audience●Netflix Adds Short-Form Video to Combat 'Binge Abandonment'●The Dashboard is the New Living Room: Cumulus Validates Xperi’s In-Car Infrastructure Strategy●12 States Sue to Block $110 Billion Paramount-WBD Merger●Reading the Tea Leaves: Does Apple's Home Screen Already Quietly Favoring the Asset Most People Expect It to Buy?●SOS. ExclusiveBehind the Screens: What Makes a Microdrama Possible?●Attention Capital | A Column by Josh Stein - The Living Room Already Changed Hands (Part Two)●What's Streaming? The StreamScoop Streaming TV Guide for the Week of July 13th, 2026●The Living Room Already Changed Hands (Part One) - Attention Capital | A Column by Josh Stein●Why Fox and Telemundo Don't Mind That the USA and Mexico Are Out - Accrued Interest | A Column by Simeon McMillan●Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong Wrapper●Attention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the World●The New Reality for Cord-Cutters: Plex Overhauls Premium Tier Pricing●This Week's StreamScoop Streaming TV Guide●California's Streaming Ad Volume Law Upends Agency Playbooks●Beyond Cannibalization: How Free World Cup Streaming Expands the Live Sports Audience●Netflix Adds Short-Form Video to Combat 'Binge Abandonment'●The Dashboard is the New Living Room: Cumulus Validates Xperi’s In-Car Infrastructure Strategy●12 States Sue to Block $110 Billion Paramount-WBD Merger●Reading the Tea Leaves: Does Apple's Home Screen Already Quietly Favoring the Asset Most People Expect It to Buy?●SOS. ExclusiveBehind the Screens: What Makes a Microdrama Possible?●Attention Capital | A Column by Josh Stein - The Living Room Already Changed Hands (Part Two)●What's Streaming? The StreamScoop Streaming TV Guide for the Week of July 13th, 2026●The Living Room Already Changed Hands (Part One) - Attention Capital | A Column by Josh Stein●Why Fox and Telemundo Don't Mind That the USA and Mexico Are Out - Accrued Interest | A Column by Simeon McMillan●Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong Wrapper●Attention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the World●The New Reality for Cord-Cutters: Plex Overhauls Premium Tier Pricing●This Week's StreamScoop Streaming TV Guide●California's Streaming Ad Volume Law Upends Agency Playbooks
Hulu

Hulu

Streaming App
Parent: The Walt Disney Company

Hulu pioneered ad-supported premium streaming and remains the gold standard for next-day broadcast content. Its robust ad tech stack and deep Disney integration give buyers precise targeting across one of streaming's most engaged and loyal audiences.

Website
USPI Score (Q4 2025)
Rank #5
View full rankings →

DSP Integrations

basisviant

Corporate Family

The Walt Disney Company

ABC News LiveStreaming AppDisney AdvertisingDSPDisney JuniorStreaming AppDisney+Streaming AppESPNStreaming AppESPN+Streaming AppHulu + Live TVStreaming AppStar+Streaming App

Milestones

2024—Disney bundle integration deepens (Disney+, Hulu, ESPN+)

2021—Hulu reaches 45.3M subscribers

2019—Disney assumes full operational control

2010—Hulu Plus subscription tier launches

2008—Hulu launches as joint venture (NBC, Fox, Disney)

SOS Coverage

Disney, Hulu, and Project Gemini: The Bundle Didn't Die, It Just Changed Hands.

Jun 2026 · 2 min read·measurement

Top 10 Streaming Shows & Movies This Week: HBO Max Reclaims the Crown as Hulu Holds Strong

Mar 2026 · 3 min read·supply

Disney Abandons Subscriber Reporting, Pivots to Unified Hulu App

Feb 2026 · 1 min read·supply

Disney+ App Overhaul Signals Hulu's Global Takeover

Feb 2026 · 1 min read·demand

Charter and Disney expand bundle truce with Hulu addition

Feb 2026 · 1 min read·supply

Disney buys all of Hulu, vows to keep linear TV in the mix

Feb 2026 · 1 min read·ai

Disney is folding Hulu into Disney+ and killing the standalone app

Feb 2026 · 1 min read·supply

Top 10 Streaming Shows Last Week: Hulu Crashes the Party as HBO Max Refuses to Yield

Feb 2026 · 3 min read·demand

Hulu Reunites the Kardashian Empire, Acquiring the Full ‘KUWTK’ Library

Jan 2026 · 1 min read·supply

Hulu Confirms 'Malcolm in the Middle' Revival with First Trailer and Premiere Date

Dec 2025 · 1 min read·demand