●SOS. ExclusiveCan You Prove What Your CTV Home-Screen Placement Is Worth? Looper Insights' Lucas Bertrand Says Now You Can●What's Streaming? The StreamScoop Streaming TV Guide for the Week of October 4, 2026●Unlocking the Living Room: Why YouTube's New "Co-Viewed" Metric Changes the Math●When to NOT Care About the Bot Traffic - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveHow Roku is Rewiring Sports Streaming: An Interview with Joe Franzetta, Head of Sports @ Roku●How MLB Teams Will Gain Revenue After Cable - Amoh Sports Media | A Column by Nana Kofi Amoh●The Last Truly Shared Experience: Live Sports Own the Attention Economy●The Meter Is the Market - Attention Capital | A Column by Josh Stein●SOS. ExclusiveInterest, Intent, Attention: How the 2026 Emmy Winners Were Made●SOS. ExclusiveNavigating the Total TV Paradigm: An interview with Moe Chughtai, Executive, Global Vice President @ MiQ●The Great TV Ad Swap - State of the Screens | A Column by Michael Beach●What's Streaming? The StreamScoop Streaming TV Guide for the Week of September 27, 2026●The Death of "Ad-Free" and Streaming’s Messaging Dilemma●CTV that's NOT CTV - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveChannel-Surfing Live Sports in the FAST Era: An interview with Keith Bedford, GM EMEA at Wurl●SOS. ExclusiveCan You Prove What Your CTV Home-Screen Placement Is Worth? Looper Insights' Lucas Bertrand Says Now You Can●What's Streaming? The StreamScoop Streaming TV Guide for the Week of October 4, 2026●Unlocking the Living Room: Why YouTube's New "Co-Viewed" Metric Changes the Math●When to NOT Care About the Bot Traffic - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveHow Roku is Rewiring Sports Streaming: An Interview with Joe Franzetta, Head of Sports @ Roku●How MLB Teams Will Gain Revenue After Cable - Amoh Sports Media | A Column by Nana Kofi Amoh●The Last Truly Shared Experience: Live Sports Own the Attention Economy●The Meter Is the Market - Attention Capital | A Column by Josh Stein●SOS. ExclusiveInterest, Intent, Attention: How the 2026 Emmy Winners Were Made●SOS. ExclusiveNavigating the Total TV Paradigm: An interview with Moe Chughtai, Executive, Global Vice President @ MiQ●The Great TV Ad Swap - State of the Screens | A Column by Michael Beach●What's Streaming? The StreamScoop Streaming TV Guide for the Week of September 27, 2026●The Death of "Ad-Free" and Streaming’s Messaging Dilemma●CTV that's NOT CTV - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveChannel-Surfing Live Sports in the FAST Era: An interview with Keith Bedford, GM EMEA at Wurl

Hulu

Hulu

Streaming App

Parent: The Walt Disney CompanyTicker: DIS

Hulu pioneered ad-supported premium streaming and remains the gold standard for next-day broadcast content. Its robust ad tech stack and deep Disney integration give buyers precise targeting across one of streaming's most engaged and loyal audiences.

USPI Score (Q4 2025)

Rank #5

View full rankings →

DSP Integrations

basisviant

Corporate Family

The Walt Disney Company

ABC News LiveStreaming App

Disney AdvertisingDSP

Disney JuniorStreaming App

Disney+Streaming App

ESPNSports Streaming

ESPN+Streaming App

Milestones

2024—Disney bundle integration deepens (Disney+, Hulu, ESPN+)

2021—Hulu reaches 45.3M subscribers

2019—Disney assumes full operational control

2010—Hulu Plus subscription tier launches

2008—Hulu launches as joint venture (NBC, Fox, Disney)

SOS Coverage

Disney, Hulu, and Project Gemini: The Bundle Didn't Die, It Just Changed Hands.

Jun 2026 · 2 min read·measurement

Top 10 Streaming Shows & Movies This Week: HBO Max Reclaims the Crown as Hulu Holds Strong

Mar 2026 · 3 min read·supply

Disney is folding Hulu into Disney+ and killing the standalone app

Feb 2026 · 1 min read·supply

Disney Abandons Subscriber Reporting, Pivots to Unified Hulu App

Feb 2026 · 1 min read·supply

Disney+ App Overhaul Signals Hulu's Global Takeover

Feb 2026 · 1 min read·demand

Charter and Disney expand bundle truce with Hulu addition

Feb 2026 · 1 min read·supply

Disney buys all of Hulu, vows to keep linear TV in the mix

Feb 2026 · 1 min read·ai

Top 10 Streaming Shows Last Week: Hulu Crashes the Party as HBO Max Refuses to Yield

Feb 2026 · 3 min read·demand

Hulu Reunites the Kardashian Empire, Acquiring the Full ‘KUWTK’ Library

Jan 2026 · 1 min read·supply

Hulu Confirms 'Malcolm in the Middle' Revival with First Trailer and Premiere Date

Dec 2025 · 1 min read·demand

Exclusive Insights

The 2026 Advertiser's Guide to Streaming TV

Free Ebook Download

The 2026 Advertiser's Guide to Streaming TV

Download State of Streaming's 2026 Advertiser's Guide to Streaming TV — featuring key insights on the trends, creative strategies, and full-funnel attribution modern brands need to reach cord-cutters and drive real business outcomes.