Hulu
Streaming AppHulu pioneered ad-supported premium streaming and remains the gold standard for next-day broadcast content. Its robust ad tech stack and deep Disney integration give buyers precise targeting across one of streaming's most engaged and loyal audiences.
DSP Integrations
Corporate Family
The Walt Disney Company
Milestones
2024—Disney bundle integration deepens (Disney+, Hulu, ESPN+)
2021—Hulu reaches 45.3M subscribers
2019—Disney assumes full operational control
2010—Hulu Plus subscription tier launches
2008—Hulu launches as joint venture (NBC, Fox, Disney)
SOS Coverage
Disney, Hulu, and Project Gemini: The Bundle Didn't Die, It Just Changed Hands.
Top 10 Streaming Shows & Movies This Week: HBO Max Reclaims the Crown as Hulu Holds Strong
Disney Abandons Subscriber Reporting, Pivots to Unified Hulu App
Disney+ App Overhaul Signals Hulu's Global Takeover
Charter and Disney expand bundle truce with Hulu addition
Disney buys all of Hulu, vows to keep linear TV in the mix
Disney is folding Hulu into Disney+ and killing the standalone app
Top 10 Streaming Shows Last Week: Hulu Crashes the Party as HBO Max Refuses to Yield
Hulu Reunites the Kardashian Empire, Acquiring the Full ‘KUWTK’ Library
Hulu Confirms 'Malcolm in the Middle' Revival with First Trailer and Premiere Date