●SOS. ExclusiveThe Great Transatlantic Streaming Divide: An Interview with Hemant Soni and Rahul Bhatia●How Sports Teams Are Rebuilding Their Local Media Businesses - Amoh Sports Media | A Column by Nana Kofi Amoh●The Intelligent Rebundling: Cloud, AI, and the Two Faces of Streaming●SOS. ExclusiveCan You Prove What Your CTV Home-Screen Placement Is Worth? Looper Insights' Lucas Bertrand Says Now You Can●What's Streaming? The StreamScoop Streaming TV Guide for the Week of October 4, 2026●Unlocking the Living Room: Why YouTube's New "Co-Viewed" Metric Changes the Math●When to NOT Care About the Bot Traffic - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveHow Roku is Rewiring Sports Streaming: An Interview with Joe Franzetta, Head of Sports @ Roku●How MLB Teams Will Gain Revenue After Cable - Amoh Sports Media | A Column by Nana Kofi Amoh●The Last Truly Shared Experience: Live Sports Own the Attention Economy●The Meter Is the Market - Attention Capital | A Column by Josh Stein●SOS. ExclusiveInterest, Intent, Attention: How the 2026 Emmy Winners Were Made●SOS. ExclusiveNavigating the Total TV Paradigm: An interview with Moe Chughtai, Executive, Global Vice President @ MiQ●The Great TV Ad Swap - State of the Screens | A Column by Michael Beach●What's Streaming? The StreamScoop Streaming TV Guide for the Week of September 27, 2026●SOS. ExclusiveThe Great Transatlantic Streaming Divide: An Interview with Hemant Soni and Rahul Bhatia●How Sports Teams Are Rebuilding Their Local Media Businesses - Amoh Sports Media | A Column by Nana Kofi Amoh●The Intelligent Rebundling: Cloud, AI, and the Two Faces of Streaming●SOS. ExclusiveCan You Prove What Your CTV Home-Screen Placement Is Worth? Looper Insights' Lucas Bertrand Says Now You Can●What's Streaming? The StreamScoop Streaming TV Guide for the Week of October 4, 2026●Unlocking the Living Room: Why YouTube's New "Co-Viewed" Metric Changes the Math●When to NOT Care About the Bot Traffic - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveHow Roku is Rewiring Sports Streaming: An Interview with Joe Franzetta, Head of Sports @ Roku●How MLB Teams Will Gain Revenue After Cable - Amoh Sports Media | A Column by Nana Kofi Amoh●The Last Truly Shared Experience: Live Sports Own the Attention Economy●The Meter Is the Market - Attention Capital | A Column by Josh Stein●SOS. ExclusiveInterest, Intent, Attention: How the 2026 Emmy Winners Were Made●SOS. ExclusiveNavigating the Total TV Paradigm: An interview with Moe Chughtai, Executive, Global Vice President @ MiQ●The Great TV Ad Swap - State of the Screens | A Column by Michael Beach●What's Streaming? The StreamScoop Streaming TV Guide for the Week of September 27, 2026
Roku (Universe)

Roku (Universe)

Streaming App
Parent: Roku, Inc.Ticker: ROKU

Roku Channel stands as a dominant platform integrator with 70%+ penetration of all U.S. internet connected households and the highest interoperability, working across virtually every major DSP.

Ad Products

solo-adsroadblock-takeoverinteractive-adspause-adscontextual-targeting

DSP Integrations

display-video-360basisamazon-dspstack-adaptgoogle-dv360viant

Corporate Family

Roku, Inc.

Milestones

2024—Roku Ads Manager launches self-serve CTV buying

2023—Surpasses 80M active accounts

2017—IPO on NASDAQ

2008—Launches first Roku streaming player

2002—Founded by Anthony Wood (former ReplayTV founder)

News from Roku (Universe)

Historical coverage sourced from roku

Roku Chief Financial Officer to Present at Upcoming Conferences

Roku Launches Howdy Service on Prime Video

Vox Creative, Verizon, and Roku to Premiere Soccer Meets America Ahead of World Cup

Roku Launches NCAA March Madness Zone for 2026 Tournament

NFL Films’ “Super Bowl Champions: The 2025 Seattle Seahawks” Premieres Wednesday, March 18 on The Roku Channel

Roku Partners with Texas A&M to Gift Incoming Freshmen with Howdy Streaming Subscription

Roku and X Games Expand U.S. Streaming Rights Partnership with Multi-Year Deal for MoonPay X Games League

Roku Unveils “Roklue,” an All-New Interactive Way to Find Your Next Watch

Roku CFO to Participate in Fireside Chat Hosted by Deutsche Bank

Roku Adds Apple TV to Premium Subscriptions

Roku Founder and CEO to Participate in Fireside Chat Hosted by Morgan Stanley

Roku and iSpot Bring Outcome-Based Optimization to Streaming

Roku Releases Fourth Quarter and Full Year 2025 Financial Results

NBCUniversal and Roku Launch the NBC Winter Olympics Experience

Roku to Announce Fourth Quarter 2025 Financial Results on Feb. 12, 2026

Box-Office Blockbuster “Wicked: For Good” Marks Its At-Home Debut with an Exclusive “Live from Roku City” New Year’s Celebration

Roku Introduces Howdy™ Mobile App, Expanding Affordable Ad-Free Streaming

Roku Launches Howdy in Mexico, an Ad-Free Subscription Video Service

Roku Will Exclusively Stream Savannah Bananas Game Package

Roku to Announce First Quarter 2026 Financial Results on April 30

Roku Originals Launches “Gamechangers” Anthology Series with “Gamechangers: The Ashlyn Harris Story”

Roku Surpasses 100 Million Streaming Households, a Historic Milestone for the Streaming Era

Roku Launches “Roku City Dash,” an Original Interactive Game Within the Fan-Favorite Screensaver

Roku Introduces Roku Curate, a Streamlined Advertising Solution for Better Business Outcomes

Roku Adds Peacock to Premium Subscriptions and Introduces New Live Content Features

The CW Network Sets Partnership with The Roku Channel for Next-Day Streaming of CW Entertainment Programming

Roku Releases First Quarter 2026 Financial Results

Roku Launches the WNBA Zone for 2026 Season

Roku to Serve as the North American Streaming Home for the Inaugural Enhanced Games

Roku Introduces Creator Destination and Brings New Creator FAST Channels to The Roku Channel

Roku Unveils New TV Home Screen for the Next Era of Streaming

Roku CFO to Participate in Fireside Chat Hosted by Evercore ISI

Roku Introduces NHL Zone Ahead of 2026 Stanley Cup Final

Roku Originals Celebrates the Greatest Women in Sports with “Gamechangers: America’s Top 25 Female Athletes,” Executive Produced by Sue Bird, Alex Morgan, and Peyton Manning

Roku Originals Heats Up “Summer Sparks” Scripted Feature Starring Jesse Metcalfe and Kathryn Davis

Smartly and Roku Bring Social Performance Playbook to the Biggest Screen at Home

Florida Attorney General James Uthmeier and Roku Announce Resolution of Digital Privacy Enforcement Action

Roku Originals Spotlights WNBA Trailblazers in “Gamechangers: Mother/Athlete”

Roku Brings Roku City to Life

Fox Corporation to Acquire Roku, Inc.

Roku Gives the Gift of Holiday Romance with New Original Films “Second Chance Holiday,” Starring Ayesha Curry and Matthew Daddario, and “The Holiday Spark,” Starring Joey Graziadei and Jamie Chung

Roku to Announce Second Quarter 2026 Financial Results on August 6

Roku Releases Second Quarter 2026 Financial Results

NWSL and Roku Expand Partnership with Sunday Night Streaming Package

Roku Originals and Paris Hilton’s 11:11 Media Revisit Fame, Frenzy, and Pop Culture in “The It Girls: Inside the 2000s” (wt)

Emmy Award-Winning “Ask This Old House” Celebrates 25th Anniversary of Building Confident Homeowners – New Season Premieres Thursday, Oct. 1

Roku Launches All-New Pro Series OLED and Pro Series LX OLED TVs

Roku Expands NFL Zone Beyond the U.S. to Canada, Brazil, and Mexico

Tennis Channel Launches as a Premium Subscription on Roku

Roku Reunites with Kristin Cavallari for New Scripted Romantic Comedy “Cowboy Hearts”

Horizon Media Integrates Roku TV Data into Blu Platform for Cross-Channel Optimization

Luke Bryan Marks New Album Debut with an Exclusive “Live from Roku City” Concert

Roku Labs Is Here — and You’re Invited to Influence What’s Next

Roku Launches New Live Sports Talk Series “Pregame with Matthew Berry”

Roku Announces “Battle of the Streaming Stars,” Hosted and Executive Produced by Terry Crews

Exclusive Insights

The 2026 Advertiser's Guide to Streaming TV
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The 2026 Advertiser's Guide to Streaming TV

Download State of Streaming's 2026 Advertiser's Guide to Streaming TV — featuring key insights on the trends, creative strategies, and full-funnel attribution modern brands need to reach cord-cutters and drive real business outcomes.

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