●SOS. ExclusiveCan You Prove What Your CTV Home-Screen Placement Is Worth? Looper Insights' Lucas Bertrand Says Now You Can●What's Streaming? The StreamScoop Streaming TV Guide for the Week of October 4, 2026●Unlocking the Living Room: Why YouTube's New "Co-Viewed" Metric Changes the Math●When to NOT Care About the Bot Traffic - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveHow Roku is Rewiring Sports Streaming: An Interview with Joe Franzetta, Head of Sports @ Roku●How MLB Teams Will Gain Revenue After Cable - Amoh Sports Media | A Column by Nana Kofi Amoh●The Last Truly Shared Experience: Live Sports Own the Attention Economy●The Meter Is the Market - Attention Capital | A Column by Josh Stein●SOS. ExclusiveInterest, Intent, Attention: How the 2026 Emmy Winners Were Made●SOS. ExclusiveNavigating the Total TV Paradigm: An interview with Moe Chughtai, Executive, Global Vice President @ MiQ●The Great TV Ad Swap - State of the Screens | A Column by Michael Beach●What's Streaming? The StreamScoop Streaming TV Guide for the Week of September 27, 2026●The Death of "Ad-Free" and Streaming’s Messaging Dilemma●CTV that's NOT CTV - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveChannel-Surfing Live Sports in the FAST Era: An interview with Keith Bedford, GM EMEA at Wurl●SOS. ExclusiveCan You Prove What Your CTV Home-Screen Placement Is Worth? Looper Insights' Lucas Bertrand Says Now You Can●What's Streaming? The StreamScoop Streaming TV Guide for the Week of October 4, 2026●Unlocking the Living Room: Why YouTube's New "Co-Viewed" Metric Changes the Math●When to NOT Care About the Bot Traffic - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveHow Roku is Rewiring Sports Streaming: An Interview with Joe Franzetta, Head of Sports @ Roku●How MLB Teams Will Gain Revenue After Cable - Amoh Sports Media | A Column by Nana Kofi Amoh●The Last Truly Shared Experience: Live Sports Own the Attention Economy●The Meter Is the Market - Attention Capital | A Column by Josh Stein●SOS. ExclusiveInterest, Intent, Attention: How the 2026 Emmy Winners Were Made●SOS. ExclusiveNavigating the Total TV Paradigm: An interview with Moe Chughtai, Executive, Global Vice President @ MiQ●The Great TV Ad Swap - State of the Screens | A Column by Michael Beach●What's Streaming? The StreamScoop Streaming TV Guide for the Week of September 27, 2026●The Death of "Ad-Free" and Streaming’s Messaging Dilemma●CTV that's NOT CTV - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveChannel-Surfing Live Sports in the FAST Era: An interview with Keith Bedford, GM EMEA at Wurl
Magnite

Magnite

AdTech
Parent: Magnite, Inc.Ticker: MGNI

The world's largest independent sell-side advertising company. Operates SpringServe for CTV ad serving and ClearLine for direct CTV access.

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News from Magnite

Historical coverage sourced from magnite

Beyond ROAS: Why Incremental Lifetime Value Is CTV’s Next Frontier

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A More Open, Competitive Digital Advertising Ecosystem

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From Supply Discovery to Activation: Inside Magnite Showcase

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Bridging the Gap Between Data and Supply: Inside ClearLine’s Self-Serve Audience Capabilities

Sep 9, 2026

Japan’s Omnichannel Future: Can Advertising Catch Up With Consumer Behaviour?

Sep 1, 2026

How Cognitiv is Bringing Deep Learning to Real-Time Programmatic Curation

Sep 1, 2026

Beyond the Screen: Why Audio Deserves a Bigger Role in Japan’s Omnichannel Strategy

Aug 27, 2026

Hong Kong’s Omnichannel Reality: Why the Future of Advertising Is About Attention, Not Just Reach

Aug 26, 2026

The Evolution of Data Collaboration: Why Neutral Infrastructure Matters in a Signal-Driven Market

Aug 25, 2026

How to Win Political Voter Reach with a Multi-OEM CTV Strategy

Aug 21, 2026

The FIFA World Cup and the Rise of the Always-On Fan Journey

Aug 18, 2026

Bringing Intelligence Into the Auction: The Rise of Real-Time Data, Containerization and Smarter Supply

Aug 6, 2026

How BUNTIN and CFP Board are Elevating Financial Messaging With High-Impact Formats from Magnite

May 28, 2026

Magnite Helps Power Walmart DSP Marketplace Connect Select

Apr 28, 2026

From Mediation to Agentic AI: Building a More Intelligent, Intuitive Advertising Ecosystem

Apr 27, 2026

From Big Game to Big Impact: How Untapped Growth and Grain Group are Navigating Live Sports Campaigns with Magnite

Apr 24, 2026

Political Inventory in 2026: Where High Impact Supply Lives — and How to Buy It Smarter

Apr 22, 2026

Exclusive Insights

The 2026 Advertiser's Guide to Streaming TV
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The 2026 Advertiser's Guide to Streaming TV

Download State of Streaming's 2026 Advertiser's Guide to Streaming TV — featuring key insights on the trends, creative strategies, and full-funnel attribution modern brands need to reach cord-cutters and drive real business outcomes.

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