Prime Video is the streaming destination for the connected household. Being the Screen-to-Cart powerhouse makes it the definitive full-funnel choice for advertisers who want to bridge the gap between premium streaming and immediate retail conversion, on Amazon and off.
Amazon.com, Inc.
2025—Ads launch to 115M+ monthly U.S. viewers
2024—Thursday Night Football averages 14.3M viewers
2016—Prime Video launches globally in 200+ countries
2011—Amazon Instant Video launches for Prime members
2006—Amazon Unbox digital video store launches
Historical coverage sourced from amazon_news
Amazon CEO Andy Jassy on Prime Video: ‘That business is growing, it’s profitable, and it’s still early’
May 21, 20265 ways Amazon is investing in Virginia
May 21, 2026How Amazon helps employees find support when it matters most
May 21, 2026Alexa+ now generates podcast episodes on demand
May 18, 2026An update on the search for the next James Bond
May 14, 2026Everything to know about Audible