Vizio's SmartCast OS and automatic content recognition technology give advertisers glass-level data on what viewers watch across all inputs. Its home screen and native ad placements offer high-impact inventory at the point of content discovery.
2024—Acquired by Walmart for $2.3B
2021—Launches WatchFree+ FAST service
2015—IPO on NYSE (VZIO)
2007—Renamed from AmTran Technology to VIZIO
2002—Founded as AmTran Technology
How Vizio Fits Into the Walmart Connect Stack and Why Google, YouTube, Yahoo, and Magnite Matter
VIZIO and FOX Debut Immersive Home Screen Ad Takeovers
Vizio renews exclusive Women’s Cup deal, bigger ad plays under Walmart
Historical coverage sourced from vizio
Paramount+ Launches Pop-Up Channel On VIZIO’s WatchFree+
Walmart Completes Acquisition of VIZIO
Ninja Launches Second Season of Tom Colicchio’s Shoppable Series ‘The Pantry’ on VIZIO
The Spotlight Before the Stream: Introducing VIZIO’s Home Screen Highlight
FOX Creates Immersive VIZIO Home Screen Experience to Launch Fear Factor: House of Fear