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Measurement

Measurement

Streaming's Takeover Is Complete as Broadcast TV Craters

Measurement

TV’s measurement challengers Comscore, iSpot, and VideoAmp get key industry nod

Measurement

Fox News viewership soars as rivals CNN and MSNBC drop in Q2 Nielsen ratings

Measurement

Measurement trifecta brings clarity to ad performance as attribution models falter

Measurement

Nielsen: YouTube still rules TV viewership, but legacy media’s new playbooks are gaining ground

Measurement

Streaming TV viewership overtakes cable and broadcast for the first time: Nielsen

Measurement

Streaming giants bulk up on sports, with the major players dominating distro: Nielsen/Gracenote

Measurement

EDO challenges traditional TV metrics with new outcome-focused planning software

Measurement

Golf’s viewership rebounds as McIlroy wins the Masters

Measurement

YouTube tops streaming as Disney steps back in Nielsen’s latest report

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