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Measurement

Measurement

Digital Devours Ad Market as TV and Radio Revenues Erode

Measurement

S&P Report Says Cable TV's Nine-Year Decline Shows No Signs of Slowing

Measurement

EDO Report Finds Streaming-Exclusive NFL Games Deliver Massive Ad Engagement Boost

Measurement

New Report Says Social Video Now Commands 20% of All Viewing Time

Measurement

CTV’s Measurement Blind Spot Is a Ticking Time Bomb That Could Reshape the Industry

Measurement

Ad Spend Leakage: MFA Sites Drain $716M from Advertisers: Pixalate Report

Measurement

How programmatic fails in the absense of clear KPIs and a measurement-first strategy

Measurement

Streamers hit the brakes, slashing new scripted shows by 24%: Ampere

Measurement

With Super Bowl Ads hitting $8M, one marketer says emotion is the only ROI that matters

Measurement

FCC's 'Delete, Delete, Delete' initiative sparks debate over fast-tracked deregulation

Measurement

Streaming shift exposes flaws in traditional TV ad strategies: Samba TV

Measurement

How advertisers are reinventing TV advertising by fusing traditional and CTV

Measurement

CTV ads meet accountability as Strategus links TV exposure to real-world car sales

Measurement

Streaming's Takeover Is Complete as Broadcast TV Craters

Measurement

TV’s measurement challengers Comscore, iSpot, and VideoAmp get key industry nod

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