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Measurement

Jan 14th, 2026

Amazon’s Bears-Packers NFL Playoff Stream Smashes Record

Jan 13th, 2026

Brands Bet Big on Star Power as Athlete Pay in Ads Skyrockets

Jan 12th, 2026

ESPN's NBA Viewership Soars in Early Win for League's $76B Deal

Jan 8th, 2026

Pharma Ad Fatigue Hits Peak, But Commercials Still Convert

Jan 8th, 2026

NFL Ratings Hit 35-Year High as Streaming and Broadcast Both Win

Jan 5th, 2026

Court Freezes Nielsen's Radio Ratings Policy in Antitrust Fight

Jan 5th, 2026

Stranger Things 5 Gives Netflix Its Biggest Christmas Ever

Jan 5th, 2026

Netflix's NFL Christmas Games Shatter Streaming Records

Dec 30th, 2025

Media Stocks Soared in 2025 on Dealmaking, Not Performance

Dec 29th, 2025

Netflix’s NFL Christmas Broadcast Draws Fan Ire and a ‘Greedy Pigs’ Rebuke

Dec 23rd, 2025

Nielsen and Roku Join Forces to Fix TV Ad Measurement

Dec 22nd, 2025

Trump's Address Wins Eyeballs, But CBS Wins the Ad War

Dec 19th, 2025

Amazon’s NBA Cup Debut Scores a Quiet Streaming Victory

Dec 17th, 2025

Xumo Pitches the TV Home Screen as Advertising's 'Prime Real Estate'

Dec 17th, 2025

How the NFL and ‘Stranger Things’ Just Drew the New Map for TV

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