Omdia: Video Market to Hit $1 Trillion, Fueled by Streaming Ads: Omdia Report

The global television and video market is projected to reach $1 trillion in annual revenue by 2030, driven almost entirely by the explosive growth of online streaming advertising, according to new research from Omdia.

• By the numbers: Omdia forecasts global streaming revenue will hit nearly $215 billion in 2025, with ad-supported services generating over $42 billion of that. By the end of the decade, online video advertising is poised to dominate the market, making up 52% of all revenue.

• Paved with ads: Even as the streaming industry matures, the path forward is paved with ads. Omdia principal analyst Tony Gunnarsson notes the industry's pivot to hybrid models has "paid off handsomely," even as subscription growth is set to slow. Major players are already rewriting their playbooks, with Amazon, for example, folding its Freevee content into Prime Video and reportedly increasing the ad load.

• The big five's ad boom: The research projects that by 2030, ad revenue from the five biggest U.S. streamers—Netflix, Prime Video, Disney+/Hulu, HBO Max, and Paramount+—will hit over $24 billion. That would represent 20% of their combined revenue, a jump from 13% in 2025.

With subscription growth slowing and traditional pay TV in a slow decline, advertising has officially shifted from a secondary revenue stream to the primary engine for the future of the video entertainment industry.

In other news, Netflix is reportedly chasing its own $1 trillion market cap, fueled by ambitious ad-sale targets. The growth fits into a larger trend, with a PwC report projecting the entire entertainment and media market will hit $3.5 trillion by 2029. Meanwhile, another Omdia analysis explains how AI and hyperscale cloud providers are becoming the critical infrastructure powering this new advertising boom.