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Did you know? Netflix's TV Lineup Is Now >50% Non-English
Adweek-Led Study Finds AI Isn’t Eliminating Marketing Jobs, But It’s Making Them Brutally Demanding
Live Sports Gave Cable a January Jolt, But Streaming Still Owned the Screen
UK Broadcaster's Ad Experiment Scores for Brands, Enrages Fans
NBA’s All-Star Revamp Scores a Massive Ratings Win
Paramount Wedges In On Netflix's Near-Done Deal as Warner Board Finally Considers Offer
Apple Fires Back at YouTube and Spotify With Major Podcast Video Overhaul
Apple's Big Sports Bet Hits the Bar Scene
MLB's Broadcast Model Gets a Forced Overhaul
Netflix's 'His & Hers' Topples 'Stranger Things' From Streaming Throne
Demand Side

Did you know? Netflix's TV Lineup Is Now >50% Non-English

By SOS. News Desk | Feb 18, 2026

For the first time, the majority of Netflix's original TV series are produced in languages other than English, a strategic tipping point for the streaming giant. In 2025, non-English titles accounted for 52% of the company's original TV season releases based on new data from Ampere Analysis.

  • A meaningful milestone: The move shows Netflix is now depending on international markets to power its subscriber growth. "Global and local content strategies are no longer peripheral, but central to the platform’s growth," said Rahul Patel, Principal Analyst at Ampere Analysis.
  • The Korean wave: A massive surge in Korean content is leading the international charge, with its share of non-English originals jumping from 12% in 2024 to 20% in 2025, powered by megahits like "Squid Game: Season 3". While Korean shows saw explosive growth, Spanish-language productions still make up the largest piece of the international pie, representing 21% of all non-English originals.

The growth in volume hasn't translated to the budget, as English-language productions still command the lion's share of content spending. The company's film strategy also remains English-dominant, with those movies still making up 56% of original releases.

Credit: Outlever

Key Takeaways

  • For the first time, non-English titles account for the majority of Netflix's original TV series, making up 52% of its 2025 lineup.
  • The shift is driven by a surge in Korean content, which now represents 20% of non-English originals, while Spanish-language shows remain the largest category at 21%.
  • This content strategy highlights Netflix's increasing reliance on international markets to power its global subscriber growth.
  • Despite the change in volume, English-language productions still command the majority of content spending, and the company's film strategy remains English-dominant.