Did you know? Netflix's TV Lineup Is Now >50% Non-English

For the first time, the majority of Netflix's original TV series are produced in languages other than English, a strategic tipping point for the streaming giant. In 2025, non-English titles accounted for 52% of the company's original TV season releases based on new data from Ampere Analysis.

• A meaningful milestone: The move shows Netflix is now depending on international markets to power its subscriber growth. "Global and local content strategies are no longer peripheral, but central to the platform’s growth," said Rahul Patel, Principal Analyst at Ampere Analysis.
• The Korean wave: A massive surge in Korean content is leading the international charge, with its share of non-English originals jumping from 12% in 2024 to 20% in 2025, powered by megahits like "Squid Game: Season 3". While Korean shows saw explosive growth, Spanish-language productions still make up the largest piece of the international pie, representing 21% of all non-English originals.

The growth in volume hasn't translated to the budget, as English-language productions still command the lion's share of content spending. The company's film strategy also remains English-dominant, with those movies still making up 56% of original releases.