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Demand Side

US Open Serves Up Record Ratings for ESPN and Warner Bros. Discovery

YouTube's NFL Debut Smashes Records, Ignites Ratings Row

Apple Poised to Lap ESPN for Formula 1’s U.S. Broadcast Rights

MSNBC's Controversial MS NOW Rebrand Proves the Necessity of Research, Cultural Gut-Check

Roku's Streaming Viewership Officially Overtakes Broadcast TV

Lucid Taps Timothée Chalamet for New SUV Ad Campaign

King of the Hill's Hulu Revival Is a Ratings Juggernaut, with More on the Way

Streaming's Ascent Leaves Linear TV's Ad Dominance in the Dust

NBCU Sells Out Super Bowl LX, Proving Live Sports Are King

Global Crackdown on Sports Piracy: Streameast Unplugged, but Copycats Emerge

Bold Indie Agencies Use Precision Media Planning to Outperform Legacy Holding Companies

Netflix's New Hits Clobber the Streaming Competition

CBS Debuts VMAs with Lady Gaga Leading Lineup

NFL Puts Nielsen on Blast for 'Undercounting' Millions of Viewers

Walmart Adds Peacock to its Bundle in Direct Challenge to Amazon Prime

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