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Demand Side

CTV recaptures cord cutters attention and lost dollars, all while fostering real connection

Borrell report highlights $100 billion milestone for local advertising’s digital dominance

How TelevisaUnivision plans to captivate Gen Z from microdramas to music festivals

Google declares the end of the linear marketing funnel at IAB NewFronts

Paramount’s bet on fewer originals pays off, ‘Yellowjackets’ sets streaming records

WPP’s earnings slip, but CEO says it has not yet seen a change in client spending

Roku refreshes hardware lineup to balance UX with ad-driven growth

A Minecraft Movie’s success revives 2025 box office

YouGov report uncovers how much TV Americans really stream (spoiler… it’s a lot!)

Faster theater-to-PVOD pipeline proves lucrative for studios, Wicked breaks records

Report uncovers growing ‘binge and bolt’ trend as streaming subscribers frustrated with rising costs

Universal Ads and Ramp partner to bring TV ads to digital-first companies

Macro unknowns hurt TV upfronts, driving budgets deeper into programmatic

FAST model pulls consumers in with better programming, more options

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