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The Grid

Power Five
Comparison table for 5 publishers in Power Five category.
Attributes
Addressable Household Reach79% (U.S.)39% (U.S.)88M28% (U.S.)43% (U.S.)
CPM Rating$$$$$$$$$$$$$$$$$
Ad Minutes Per Hour6-82-44-64-52-4
DSP Availability
The Trade DeskBasisAmazon DSPStack AdaptGoogle Display & Video 360Viant
Stack AdaptBasisViantThe Trade DeskAmazon DSPGoogle Display & Video 360
The Trade DeskAmazon DSPBasis
Amazon DSPThe Trade DeskBasisStack AdaptViantGoogle Display & Video 360
Stack AdaptBasisGoogle Display & Video 360The Trade DeskAmazon DSPViant
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