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Netflix is the sanctuary for the high-attention viewer. As the "Attentiveness Leader," it offers a premium, low-clutter environment where 39% of the audience is exclusive to the platform, making it an essential buy for capturing unduplicated reach and deep emotional immersion.
Ad Strategy Snapshot
Best for
Premium brand awareness
Funnel stage
Upper-mid
Strength
Engagement
Avoid if
Need broad reach
28% (U.S.) EST. ADDRESSABLE HOUSEHOLD REACH
Who They Are
Binge-first cord-cutters
How They Watch
Predominantly lean-back
Co-Viewing
High household co-viewing index driven by content breadth
Content Skew
Original IP ownership at scale