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Paramount+ is an American subscription video on-demand over-the-top streaming service owned by Paramount Skydance. The service's content is drawn primarily from the libraries of CBS, Nickelodeon, MTV, Comedy Central, BET, the Smithsonian Channel, Showtime, and Paramount Pictures.
Ad Strategy Snapshot
Best for
Live-sports adjacency
Funnel stage
Upper-mid
Strength
Appointment inventory
Avoid if
Premium CPMs
64% (U.S.) EST. ADDRESSABLE HOUSEHOLD REACH
Who They Are
Franchise Loyalists
How They Watch
Lean-back family co-viewing on weeknights, lean-forward live sports on weekends
Co-Viewing
Kids-to-grandparents content ladder
Content Skew
Original scripted is secondary to library depth and sports rights accumulation