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Peacock serves as the premier destination for live-streaming and culture-defining "moments," reaching an estimated 44 million households through high-profile events and title sponsorships like the 2026 Winter Olympics and Super Bowl.
Ad Strategy Snapshot
Best for
Live-event adjacency
Funnel stage
Mid funnel
Strength
Premium reach
Avoid if
Planning stability
35% (U.S.) EST. ADDRESSABLE HOUSEHOLD REACH
Who They Are
Event Chasers
How They Watch
High-intent, lean-forward during live events/Lean-back during library browsing
Co-Viewing
Sports-driven household
Content Skew
Live sports and NBC broadcast library are the twin pillars