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Roku Channel stands as a dominant platform integrator with 70%+ penetration of all U.S. internet connected households and the highest interoperability, working across virtually every major DSP.
Ad Strategy Snapshot
Best for
Reach & Impact
Funnel stage
Full-funnel
Strength
Massive scale
Avoid if
Luxury branding
73% (U.S.) EST. ADDRESSABLE HOUSEHOLD REACH
Who They Are
Free-First Browsers
How They Watch
Channel-surfing behavior in a streaming wrapper
Co-Viewing
Broad but shallow, less generational depth than subscription platforms
Content Skew
Crime and nostalgia dominate