Reelgood CEO David Sanderson Joins State of Streaming to Help Map How Your Audience Moves

SOS. News Desk

May 20261 min read

Reelgood CEO David Sanderson Joins State of Streaming to Help Map How Your Audience Moves

Key Takeaways

88% of movies in active distribution live outside the eight platforms most buyers plan against — the addressable market is larger and more fragmented than most media plans acknowledge
Platform merchandising determines viewership more than rights ownership; the same title moved from Prime to Netflix jumped from 800th to 8th in popularity
Median time from subscription video on demand (SVOD) to ad-supported video on demand (AVOD) has been cut from six months to two and a half — the inventory window is compressing faster than planning cycles are adjusting

This Thursday on LinkedIn Live, Sanderson joins State of Streaming to unpack what lives where, why audiences move when it moves, and how to make that intelligence work inside a real media plan. The Unified Streaming Power Index ranks the platforms sitting on top of that addressable inventory — so when the conversation turns to where to put dollars, there's a benchmark to work from.

Reelgood tracks content availability across more than 300 streaming platforms in real time, with seven years of historical daily data behind it. When Reelgood CEO David Sanderson overlaid that catalog data with viewership, the pattern held everywhere:

Audiences don't leave platforms because they're done watching. They leave because the content they want isn't where they expected it to be.

The same title. Two platforms. One makes it the 800th most popular show in the country. The other makes it the 8th.

That is not a content problem. That...is a merchandising problem — and most media plans have no line item for it.

Did you know?

Only 12% of movies in active distribution live on the eight platforms most buyers plan against. The other 88% are scattered across free ad-supported services, niche subscription tiers, and pay-per-download windows that rarely make it into a planning conversation.

That's the gap. The question is whether you'll use it to your advantage or not.