WEBINAR: The DEG Has Been There for Every Evolution. You Should Be Too.

Did you know? The time it takes for a hit movie to reach a free, ad-supported streaming platform has been cut more than in half since 2020 — from a six-month wait down to about two and a half months. That number swings dramatically by genre. Thrillers move to free platforms in under four months while some children's content stays locked behind paid subscription walls for nearly three years. Does your content or advertising strategy account for that gap? If not, you're likely missing an opportunity to better connect with your audiences.

Why it matters: The DEG has been the industry's connective tissue through every major format shift since 1997 — from making DVD the fastest-growing consumer electronics product in history, to standardizing Blu-ray, to bridging physical and digital media. Every time the way people access entertainment has fundamentally changed, the DEG has been in the room. Streaming is no different. The questions are just harder now.

What: According to Reelgood's data, 88% of movies in active distribution live outside the eight platforms most people think of when they think "streaming" — Netflix, Disney+, HBO Max, Hulu, Prime Video, Paramount+, Peacock, and Apple TV. The other 248,000 titles are scattered across ad-supported free services, niche subscription platforms, pay-per-download services, and international platforms that rarely make it into anyone's planning conversation.

We'll also dig into how each platform's content library is developing a distinct identity — and the real business risks that emerge when catalog data doesn't match what subscribers can actually find and watch.

Who: I'm sitting down with David Sanderson — Founder and CEO of Reelgood, a company that tracks content availability across 300+ streaming services globally — for a live DEG (Digital Entertainment Group) webinar.

When: Wednesday, April 29 at 10 AM Pacific / 1 PM Eastern. Thirty minutes.

Register here: us06web.zoom.us/webinar/register

The DEG has been there for every evolution. You should be too.