Jon Schulz serves as the Chief Marketing Officer at Viant and is a Lecturer at the University of Michigan Ross School of Business, in addition to his advisory roles. At Viant, he oversees brand and product marketing, advertising, and strategic partnerships, driving initiatives that leverage big data and analytics for media spend. Schulz is a recognized industry thought-leader in automotive, digital marketing, CRM, and data-driven targeting and measurement. He also imparts his expertise by lecturing on Digital Marketing Analytics & Advertising.