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Supply Side

King of the Hill returns to a TV world revived by tech

Warner Bros. Discovery divides assets, signaling the end of the all-in-one media empire

Swerve TV bets on women’s sports with new 24/7 ad-supported streaming channel

Major League Soccer unexpectedly teases metrics for its Season Pass Apple TV deal

YouTube dominates TV viewership with ad revenue nearing $10B in Q2

NFL's 10% stake in ESPN and upcoming DTC streaming push positions Disney to reshape sports media

The Basics of Bundling and How to Meet Evolving Consumer Expectations

DIRECTV adds Apple TV+ in a bid to simplify streaming bills

Fox’s live sports strategy is a license to print money

Peacock hikes prices by $3 as its live sports bet gets expensive

NBCU raises Super Bowl ad price to a hefty $8 million: Adweek Reports

Anime goes mainstream on Netflix, capturing half of its global audience

Private Equity firm TPG takes full control as AT&T’s costly DirecTV era ends

MNTN and ZoomInfo are putting B2B ads on your living room TV

CNN ramps up free streaming play with new anchor and live shows

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