Adweek

NBCU raises Super Bowl ad price to a hefty $8 million: Adweek Reports

Adweek-Led Study Finds AI Isn’t Eliminating Marketing Jobs, But It’s Making Them Brutally Demanding

Adweek Reports FTC’s Ad Boycott Probe Snares Ad-Tech Giant IAS

OpenAI Wants $200K From Brands to Advertise on ChatGPT, Says Adweek Exclusive Reporting

Kate McKinnon Is an Evil CEO in Sequel to Zoom’s Bowen Yang-Led Brand Reset

Former CNN Photographer Recalls What It Was Like to Record the Newsroom on 9/11

Jury Nominations Open for 2027 ADWEEK Awards

Why Tubi’s New Global Campaign ‘Feels’ About Right

Amid AI Hype, Autodesk Turns the Spotlight on Human Makers

Duolingo Creates a Fashion Line for the Brands You Can’t Pronounce

My Code Names New CRO, CFO, and COO as It Pushes Deeper Into Video

ADWEEK TV Advantage: Buyers Detail Involved Super Bowl Negotiations and a Complex Upfront

Retail Roundup: Amazon’s $20 Billion Lawsuit, and Commerce Media’s First Upfronts

The Trade Desk Sheds 15% of Staff on Heels of Lackluster Q2 Showing

Wellness Brand Rouge Care Let AI Agents Buy Its TV Ads, and Made 5x Its Money Back

Meta’s Push on Rivals May Be PR Genius, If It Doesn’t Overplay Its Hand

ChatGPT Surpasses $1 Billion in Annualized Ads Revenue

Ticker: Technical Issues Temporarily Forced CNN Off the Air

Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO Jennifer Storms

Following Meta’s $17 Billion Settlement, Media Buyers Say: Don’t Touch That Dial

EXCLUSIVE: Leaked Deck Outlines The Trade Desk’s Agentic Plans for H2 2026

Theo James and David Beckham Bring Stella Artois Into The Gentlemen Universe

How to Make AI Your Creative Superpower with Native Foreign’s Nik Kleverov

Retail Roundup: 8 Commerce Moves From Target, Citi, Klarna, and More

Texas A&M Drives New Track of Consumer Brand Marketing

‘We Can’t Sell It Fast Enough’: Amazon Gets Creative Amid Growing Women’s Sports Demand

Performance Agency Chief Media Acquires 2 Firms to Beef up Amazon and TikTok Expertise

New Claims In WPP Whistleblower Suit Allege Sony Probe Found Rebate Fraud

Nielsen’s DoubleVerify Deal Isn’t About AI Adoption: It’s About Controlling What the Models Measure

OpenAI Chief Revenue Officer Denise Dresser Steps Down, Replaced by Dali Rajic

Why The Arena Group Has, Implausibly, Rebranded Into an AI Company

Watch Gronk Go Off Script in New Campaign for DNA Vibe

Twitch Names Former Google Exec Christine Cassis Chief Marketing Officer

Ticker: David Ellison Believes CNN Plays a Role in Paramount-WBD Merger Delay

What the Nielsen and DoubleVerify Merger Means for the Ad Industry, According to Experts

ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign

ADWEEK TV Advantage: World Cup Reveals 3 Marketing Lessons to Add a Real Kick

The Trade Desk CEO Jeff Green Says Sluggish 3% Revenue Growth ‘Not a Reflection’ of the Company

WBD CEO Comments on Company Culture Amid Paramount Merger Turmoil

ADWEEK Commerce Advantage: Retail Media Finally Zeroes In on Brand Budgets

Disney Scores Super Bowl Ad Sellout, Closes Upfront

Paramount Execs Reveal Why They Believe They’ll Win WBD Merger Trial

MTV for This Generation: Track Star Is What a Media Company Looks Like Now

ADWEEK’s 2026 Tech Stack Awards: Because Data Is Only as Good as Marketers’ Ability to Act On It

Creators Are the New Media Moguls. But Scaling a Face Is Harder Than It Looks

How Shark Week Continues to Make a Big Marketing Splash Year After Year

Amazon’s Ad Revenue Hits $76B Over the Past 12 Months

Streaming Platforms Are Looking For Their Wordle

Saylor Launches Creator Studio Fleet, Led by Former Amazon Ads Exec

Walmart and Amazon Are Battling for Streaming TV Budgets. Here’s How Their Offerings Break Down

Norah O’Donnell Named 60 Minutes Correspondent as New Talent Announced

Ticker: Cecilia Vega Says She Wasn’t Given a Reason for 60 Minutes Dismissal

At The Daily Upside, a Founder Steps Back As Growth Accelerates

Every 2026 World Cup Ad Ranked

An Insider’s Look at How Telemundo Scored Viewership Goals During World Cup

Newsweek’s Traffic Fell 75%. Its Revenue Is Rising Anyway.

Amazon Closes Upfront Talks With Year-Over-Year Growth

IP-Based CTV Targeting Fails 3 In Every 4 Times, New Research Finds

Semafor Is Betting Big on ‘Anti-Scale’ Video

MLS Is Ready for Its Through Pass From the World Cup

The Trade Desk Taps Ex-Google and LinkedIn Ad Exec Penry Price for Board Appointment

5 Things That Hit This Week: Criteo Faces a Takeover Bid While Pacvue and The Trade Desk Win New Deals

Watch the 6 Ads Competing for an Emmy This Year

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

Is This the End of Tech-Spec Marketing? ft. Hisense CMO Sarah Larsen

FIFA World Cup 26 Ad Tracker: Brands Kick Off Summer of Soccer

TAG Loses Ground as P&G Drops Mandate and Google, Trade Desk Ditch Certifications

The Secret Behind Marketing Sleep and Disrupting a $585 Billion Health Market ft. CEO Tim Rosa

American Eagle Taps Lamine Yamal to Reach a New Generation of Fans at the World Cup

Hearst Magazines Launches Aura IQ, an AI-Powered Ad Platform

Submissions Now Open for ADWEEK Agency of the Year 2026

ADWEEK’s Commerce All-Stars 2026: Bringing Excitement Back to Shopping

Submissions are Open for 2026 ADWEEK Experiential Awards

The Independent Names Chris Anthony Its President of North American Operations

EXCLUSIVE: The Trade Desk CRO Anders Mortensen Out After 7 Months

Indeed Wants to Make Hiring Feel Human Again as AI Disrupts the Job Market

Why the Industry Needs to Stop Talking About Neutrality

This New Tool Cuts Out Identity Providers By Linking Trade Desk Data With Brands’ First-Party IDs

60 Minutes Gets Drastic Changes, Nick Bilton Named Executive Producer

ADWEEK’s Top Picks From Propeller’s Biggest-Ever Cannes Guide

Roku Home Screen Gets a Personalized Refresh

Paris Hilton’s 11:11 Media Is Debuting a Deepfake Documentary on TikTok

Pitch Deck: How Olyzon Sold Sir Martin Sorrell’s S4S Ventures on Its $10M CTV AI Bet

What Brands Are Actually Worried About Behind Closed Doors, According to Ad Leaders

Stephen Colbert’s Late Show Finale Is His Biggest Weeknight Episode Ever

How Recurrent Ventures Rebuilt Itself

Sports TV Ad Spending to Top $20 Billion in 2027, As Live Games Defy Cord-Cutting

$50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World Cup

Vox Media’s Unsold Brands Field Penske Interest and Executive Departures

‘Switzerland Is No Longer Neutral’: LiveRamp Faces Risk of Client Pullback Under Publicis

Apple’s Eddy Cue Is Cannes Lions 2026 Entertainment Person of the Year

Viant Taps Ad Fontes Media to Bring ‘News Bias’ Targeting to CTV

What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More

One-Year In, Rob Wheeler’s ATM Hits $1 Million in Revenue

The Trade Desk’s Jeff Green Made More Than Any Other Adtech CEO Last Year

Visa Recruits Jason Sudeikis to Score Big at the 2026 World Cup

Ticker: CBS News’ Charles Forelle Asserts Network’s Editorial Independence

Hinge Celebrates the Near Misses Behind Every Gen Z Love Story

Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch

YouTube’s Brandcast Puts Creator Partnerships Front and Center

Liquid I.V. and FLO Want to Make Nostalgia and Hydration a Summer Vibe

Former Trade Desk CMO Ian Colley to Lead Marketing at DeepIntent

Amazon Flexes Its Reach With Star-Packed Upfront

Netflix’s Bold New Pitch to Advertisers: ‘We Can Compete With Anyone’

Prime Video Ads Can Now Change Based on What Viewers Already Saw

Seth Matlins Launches Marketing Podcast With Vox Media

Ticker: Fox News Debuts New Promo Campaign Celebrating America’s 250th Birthday

How Keisha Taylor Starr Turned ION Into a Women’s Sports Powerhouse in 24 Months

Amazon Data Will Be Available on Netflix Inventory in the UK May 18

Ads of the Week: 12 Campaigns That Caught Our Eye, From Adidas to Canva

Trade Desk Growth Slows to Lowest Rate Since Covid; Publicis Talks Ongoing

Amazon Bets AI Can Rewrite the Upfront Playbook in a Fragmented TV Market

Permutive Recruits Former IPG Mediabrands CEO to Board in Buy-Side Push

OpenAI Aggressively Expands Ads Pilot to More Countries

Vox Media Welcomes a Bidding War

New Disney CEO Reveals the AI Enhancements Coming to Disney+

The Real WPP Story Is in the Margin, Not the Revenue

Fox Sports Looks for a ‘Miracle’ With Its World Cup Promo Campaign

The Marketing CEO: Why Leadership Now Starts With Knowing Your Brand Identity

OpenAI is Now Sharing Its Users’ Data With Advertisers

3AF Honors Coca-Cola, McDonald’s, Disney, and More for Impact on Asian American Market

Chess.com Surpassed 250 Million Users And Is Launching a New Advertising Gambit

NBC Races Into 100th Anniversary With Kentucky Derby-Bound Promo

Vue Calls on Taika Waititi to Lure Audiences Back to Movie Theaters

The CW Inks Streaming Partnerships With ESPN and The Roku Channel

Telemundo Heads Into Upfront With Some of the ‘Largest Investments in Spanish-Language History’ for World Cup

WPP Revenue Falls 8.9% as CEO Cindy Rose Opts Out of Q1 Earnings Call

Netflix’s Running Point Scores Several Integrated Brand Partnerships in Season 2

Upfront Shocker! TelevisaUnivision Switches Ad Sales Chiefs: Tim Natividad Out, John Kozack In

Ticker: Cable Networks Offer Live Coverage of the WHCD

HP Quietly Launched a Streaming App to Grow Its Advertising Ambitions

Fox Just Gave Its Ad Portfolio a Massive AI Upgrade

Tim Cook Built Apple Ads, But His Successor Has the Harder Job

PayPal Goes After Streaming TV Advertisers With New Adtech Deals

‘Fastvertising’ Puts Real-Time Cultural Moments in Every Marketer’s Hands

Ticker: Brian Williams Teams With Netflix for New Podcast Series

Goop Kitchen Lands in New York With a Love Letter to the City’s Energy

Benoit Vatere’s Case for Keeping Liquid Death Dangerous at Scale

Netflix Ad Revenue Set to Reach $3 Billion in 2026, New Ad Products Coming

How The Dogist Turned His Passion for Photographing Dogs Into a Media Brand

Jessica Yellin Built News Not Noise on Instagram. Now, YouTube Is the Next Frontier.

3 Golden Insights From NBC Sports’ Social Strategy During the Milan Winter Olympics

Dhar Mann Kicks Off Social Media Week With $1,000 Old Navy Giveaway

The Newest Character on Netflix’s Running Point? Jake From State Farm

Audio Ads Are Coming to 6,000 More Dollar General Stores

Possible Wants to Be Davos for Adland

Revolving Door Roundup: CNN Names Alex MacCallum COO

YouTuber Jesser Launches Parent Company, Preps Business Expansion

AppLovin’s CEO Is No Longer Board Chair and Two Top Execs Are Stepping Down

Disney Reportedly Planning First Large Layoff Under New CEO

The Publicis-Microsoft Deal is Bigger Than You Think

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

The 2026 Agencies Vanguard Awards: Defying the Odds to Make Work That Resonates

Emma Grede Built a Multibillion-Dollar Brand Empire by Starting With Herself

Ticker: ABC News Anchor Reportedly Exiting

The Feeding Frenzy Fueling Food Media M&A

Real-Time AI Video Is Nvidia’s New Pitch to Agencies—and It’s Turning Creatives Into Curators

YouTube Reveals Upfront Event Details, Including Trevor Noah and Chappell Roan

The Trade Desk Rivals Swoop In on the Heels of Publicis, Omnicom Auditing Drama

How McDonald’s Became Part of the KPop Demon Hunters Universe

These 9 Shoptalk Conversations Are Shaping Commerce’s Future

Uproxx Makes Play for TV Ad Spend With TikTok-Ready Shows

EXCLUSIVE: Amazon Is Planning a First-of-Its-Kind Audio Ad Deal in the U.K.

LA Verdict Against Meta and YouTube Is a Warning Sign for Social Media

Two-Thirds of American Marketers Would Fail a Basic Marketing Test

Brands Strut Into The Devil Wears Prada 2 Universe

Brands Want to Be Hollywood Power Players. This Time, It Might Work

Yahoo Wants to Turn Your Inbox and Search History Into an Advertiser’s Dream

How Axe Is Staying Relevant for the Next Generation of Men

Tubi’s New Ad Push: Exclusive Access Through Amazon DSP, New Interactive Formats

The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

LG Makes Its Home Screen Premium Ad Real Estate at NewFronts

YouTube Launches Gemini-Powered Creator Partnerships With AI Matching

Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying

Ticker: Layoffs Hit CBS News Again, CBS News Radio Shuttered

What Marketers Can Do to Improve the Fragmented Patient Journey

7 Cinematic Ads From the 2026 Oscars

One Ad After Another: Conan Jabs at Oscars’ YouTube Future

EXCLUSIVE: Mazda and Disney Are Big Winners at Oscars With Cinematic Ad Takeover

Streaming Ratings, Week of Feb. 9: Lincoln Lawyer Holds Onto No. 1

Ticker: Former MSNBC Head Rashida Jones to Lead Piers Morgan’s Uncensored

Disney Sells Out 98th Oscars Ad Inventory, Pricing Up Double Digits

Netflix’s Warner Bros. Bid Failed. What Should It Buy Now?

Streaming Ratings, Week of Feb. 2: Netflix’s The Lincoln Lawyer Makes Its Case