SOS Coverage
5 Take Tuesday: Paramount is dying, Peacock worth buying, Nielsen can't count, How to avoid the sports bubble, and Creators as a Rights Tier
Jul 2026 · 6 min read·measurement
Nielsen Delayed The Gauge. Here's What Media Buyers Should Do Before March 24.
Mar 2026 · 6 min read·measurement
Nielsen Rolls Out 200+ Advanced Segments to Defend Its Ratings Throne
Mar 2026 · 1 min read·measurement
Nielsen and Roku Join Forces to Fix TV Ad Measurement
Feb 2026 · 1 min read·measurement
Nielsen Says ESPN's College Hoops Ratings Are Soaring, But There's a Catch
Feb 2026 · 1 min read·measurement
Nielsen Deploys Wearables to Finally Count Your Super Bowl Party
Feb 2026 · 1 min read·measurement
Nielsen: Brands Have a $2 Trillion Blind Spot With Black Consumers
Jan 2026 · 1 min read·demand
Court Freezes Nielsen's Radio Ratings Policy in Antitrust Fight
Jan 2026 · 1 min read·measurement
Nielsen and Lionsgate Build a Rosetta Stone for TV Ratings
Nov 2025 · 1 min read·measurement
Nielsen Taps Ad Vet Peter Naylor to Mend Client Fences
Nov 2025 · 1 min read·supply