MLB Eyes Canadian Expansion After Blue Jays' Ratings Boom

Fueled by the Toronto Blue Jays' massive postseason viewership, MLB Commissioner Rob Manfred has confirmed that multiple Canadian cities are "viable expansion candidates." The league is seriously considering adding a second Canadian team as it plans to expand to 32 franchises.

• A ratings grand slam: The interest comes as the Blue Jays' World Series run delivered a ratings bonanza. The team’s clinching ALCS game pulled in a record 6 million viewers for Sportsnet, a figure representing about 15% of Canada's entire population. "The viewership numbers we’ve had from Canada throughout the postseason are really a boost to the game," Manfred said.

• A crowded field: While Montreal is the obvious contender to regain a team, Manfred made it clear the league isn't limiting its options to the former home of the Expos, having also mentioned Vancouver as a possibility. But any Canadian hopeful will have to get in line behind heavy-hitting U.S. frontrunners, including Nashville and Salt Lake City, as part of an expansion plan Manfred wants settled before his tenure ends in 2029.

• Going for gold: Manfred also confirmed the league is getting closer to a deal that would allow MLB players to participate in the 2028 Los Angeles Olympics. He said league owners have "crossed the line" in favor of it, and the focus has now shifted to working out the final logistics with the players' union.

Baseball's popularity in Canada has given the country a legitimate shot at a second MLB team, but a slow-moving expansion process and strong U.S. competition mean any celebration is still a long way off.

Manfred also addressed the league's vigilance around sports betting amid recent scandals. Meanwhile, the commissioner is downplaying how the World Series outcome might affect looming labor negotiations and debates over payroll disparity. And while the Olympics are in focus, Manfred still considers the World Baseball Classic to be the league's "centerpiece" for international competition.