After nearly two decades running the company he founded, Daniel Ek is transitioning from CEO to Executive Chairman at Spotify, passing the leadership torch to co-presidents Alex Norström and Gustav Söderström. The pair will step into a co-CEO role effective January 1, 2026.
- New titles, old playbook: The move isn't as dramatic as it sounds. Spotify says the leadership change simply formalizes an operating structure that has been in place since 2023, with both incoming CEOs being fifteen-year veterans of the company. In a joint statement, Norström and Söderström said they both have a "strong bias to action" and are ready to lead the company's next chapter.
- The chairman's long arc: In his new role as Executive Chairman, Ek says he will focus on the "long arc" of the company—strategy, capital allocation, and regulatory efforts. In a letter to employees, Ek also highlighted his personal mission to help build more "supercompanies" out of Europe, signaling where he plans to direct some of his energy.
- All according to plan: Spotify’s lead independent director, Woody Marshall, confirmed the transition has been in the works for years, adding that the board has "tremendous confidence" in the new co-CEOs. Ek made it clear he isn't disappearing, telling staff, "I’ll remain deeply involved in the big, defining decisions about our future," as noted by TechCrunch.
Ek is swapping his title but not his influence, stepping back from day-to-day operations to focus on bigger-picture strategy. The move codifies a tested leadership model with his long-time lieutenants, freeing him up to pursue other ventures while still steering the ship.
Ek's outside business interests have drawn scrutiny, particularly his investment in defense tech firm Helsing, which prompted some artists to pull their music in protest. Meanwhile, the company is rolling out new tools to combat the rise of AI-generated music spam on its platform. The transition to a co-CEO structure is also drawing comparisons to the leadership playbook at Netflix.
