Latest News
Roku Poaches Snap and Meta Veteran to Lead Ad Business
DAZN and Matchroom Go Another Five Rounds in Exclusive Boxing Deal
Netflix Enters the Hexagon with Rousey-Carano MMA Bout
Did you know? Netflix's TV Lineup Is Now >50% Non-English
Adweek-Led Study Finds AI Isn’t Eliminating Marketing Jobs, But It’s Making Them Brutally Demanding
Live Sports Gave Cable a January Jolt, But Streaming Still Owned the Screen
UK Broadcaster's Ad Experiment Scores for Brands, Enrages Fans
NBA’s All-Star Revamp Scores a Massive Ratings Win
Paramount Wedges In On Netflix's Near-Done Deal as Warner Board Finally Considers Offer
Apple Fires Back at YouTube and Spotify With Major Podcast Video Overhaul
Roku Poaches Snap and Meta Veteran to Lead Ad Business
DAZN and Matchroom Go Another Five Rounds in Exclusive Boxing Deal
Netflix Enters the Hexagon with Rousey-Carano MMA Bout
Did you know? Netflix's TV Lineup Is Now >50% Non-English
Adweek-Led Study Finds AI Isn’t Eliminating Marketing Jobs, But It’s Making Them Brutally Demanding
Live Sports Gave Cable a January Jolt, But Streaming Still Owned the Screen
UK Broadcaster's Ad Experiment Scores for Brands, Enrages Fans
NBA’s All-Star Revamp Scores a Massive Ratings Win
Paramount Wedges In On Netflix's Near-Done Deal as Warner Board Finally Considers Offer
Apple Fires Back at YouTube and Spotify With Major Podcast Video Overhaul
Supply Side

Streaming’s Hiring Gap Narrows for Women Creators, but Broadcast Networks Lag

By SOS. News Desk | Sep 11, 2025

A new report shows women are making historic gains as television creators, but almost exclusively on streaming platforms, widening the opportunity gap between them and traditional broadcast networks.

  • A tale of two screens: The number of women creators on streaming services like Netflix and Hulu shot up to a record 36% in the 2024-25 season, according to the latest "Boxed In" study. Meanwhile, broadcast networks such as ABC and NBC flatlined at 20% for the second year in a row, showing no progress. The disparity was just as stark in other key roles, where women on streaming comprised roughly a third of directors and editors, while the figure for broadcast hovered below 20%.
  • Who's in the room: The data reveals a clear multiplier effect, as having a woman creator at the helm changes who else gets hired. On their projects, women fill 62% of writing jobs and 42% of directing roles. In contrast, on programs run exclusively by men, both those numbers plummet to just 20%, a finding echoed by other outlets.

While the progress in streaming is notable, the stagnation in broadcast suggests the platform where a story is told remains a major factor in who gets the opportunity to tell it. Meanwhile, a separate study shows that representation for women and people of color is a complicated picture in TV newsrooms. A new report found that while the minority workforce in TV news has increased, it remains below its recent all-time high, and the percentage of women in the TV news workforce has remained virtually unchanged from last year.

Credit: Outlever

Key Takeaways

  • Women creators on streaming platforms like Netflix and Hulu reached a record 36% in the 2024-25 season, while broadcast networks remain stagnant at 20%.
  • The presence of women creators significantly increases the hiring of women in writing and directing roles, with 62% and 42% respectively on their projects.
  • The disparity between streaming and broadcast highlights the ongoing opportunity gap in the television industry.