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Paramount Brings Programmatic Ads to the Octagon
YouTube TV Is Finally Letting You Build Your Own Channel Bundles
Disney Puts an End Date on the Bob Iger Era, as Pay Package Grows to $45.8M
‘Stranger Things’ Shatters Holiday Streaming Records, Again
FCC Puts Late-Night Political Talk on the Clock with New 'Equal Time' Rule
Samsung TV Plus Quietly Becomes a Streaming Giant with 100M Users
Netflix Bets on Vertical Video to Keep You Scrolling
Marketers Bet Big on AI and CTV, But Their Tech Is Lagging: Mediaocean Report
Netflix Pledges to Play by Theatrical Rules
Adobe Funnels Another $10MInto its Film & TV Fund Ahead of Sundance
Supply Side

Streaming’s Hiring Gap Narrows for Women Creators, but Broadcast Networks Lag

By SOS. News Desk | Sep 11, 2025

A new report shows women are making historic gains as television creators, but almost exclusively on streaming platforms, widening the opportunity gap between them and traditional broadcast networks.

  • A tale of two screens: The number of women creators on streaming services like Netflix and Hulu shot up to a record 36% in the 2024-25 season, according to the latest "Boxed In" study. Meanwhile, broadcast networks such as ABC and NBC flatlined at 20% for the second year in a row, showing no progress. The disparity was just as stark in other key roles, where women on streaming comprised roughly a third of directors and editors, while the figure for broadcast hovered below 20%.
  • Who's in the room: The data reveals a clear multiplier effect, as having a woman creator at the helm changes who else gets hired. On their projects, women fill 62% of writing jobs and 42% of directing roles. In contrast, on programs run exclusively by men, both those numbers plummet to just 20%, a finding echoed by other outlets.

While the progress in streaming is notable, the stagnation in broadcast suggests the platform where a story is told remains a major factor in who gets the opportunity to tell it. Meanwhile, a separate study shows that representation for women and people of color is a complicated picture in TV newsrooms. A new report found that while the minority workforce in TV news has increased, it remains below its recent all-time high, and the percentage of women in the TV news workforce has remained virtually unchanged from last year.

Credit: Outlever

Key Takeaways

  • Women creators on streaming platforms like Netflix and Hulu reached a record 36% in the 2024-25 season, while broadcast networks remain stagnant at 20%.
  • The presence of women creators significantly increases the hiring of women in writing and directing roles, with 62% and 42% respectively on their projects.
  • The disparity between streaming and broadcast highlights the ongoing opportunity gap in the television industry.