Dr. Fou has been on the front lines of digital marketing for nearly 3 decades. It is from that vantage point that he studied and documented the nexus of cybercrime and ad fraud. As an investigator, Dr. Fou assists government and regulatory bodies; as a consultant he helps clients strengthen cybersecurity, mitigate threats and risks, including the flow of ad dollars that fund further criminal activity, and improve the effectiveness of their digital marketing campaigns.