SOS. Weekly report

SPOTLIGHT FEATURE

Demand Side

The Last Town Square: How auto giants chase niche and priceless moments to cut through

industry voices this week

As humans become increasingly surrounded by AI, machine learning, virtual reality, and social media, it’s more important than ever for brands to truly connect with their audience.

Emmanuel Probst

CEO, Ipsos

This new format is a win-win-win for brands, creators, and users, and we’ve been excited by the early results of our tests which have proven this out.

Stephanie Latham

VP of Global Brand Partnerships and Advertising, Roblox

The cable company has become the modern-day telco. What's old is new again. Just like cable took business from the telcos, fiber is now going to take business from cable.

Andy Abramson

Founder & CEO, Comunicano, Inc.

I believe Netflix will continue to lead the market... The challenges for other operators, especially big tech companies like Amazon and Apple, will be very different from those faced by Netflix.

Abdul Haleem

Head of Business Development - APAC, Accedo.tv

I saw firsthand just how little competition there truly was for publishers and what that did to the marketplace; regardless of what a publisher wanted to do, or which vendors they looked at, you still always needed GAM.

John Douglas

Ad Tech Leader, Ex-Amazon

If you’re a brand that’s scaling Instagram, TikTok and Reddit, we want you to be thinking, ‘Okay, the next channel is going to be TV and premium video’.

James Borow

VP of Product and Engineering, Universal Ads

Marketers should understand the data and what that means to the business they're working with. What does that data mean for your client? How does that work for their specific business needs?

Patricia Penachio Tanabe

Founder & Head of Marketing, Arbos Digital