Universal Ads and Ramp partner to bring TV ads to digital-first companies

TV ad platform Universal Ads has teamed up with fintech Ramp in a partnership aimed at offering growing brands more intuitive access to television advertising.Ad-buying meets fintech: The collaboration between the two companies seeks to combine Universal Ads’ expertise in TV advertising with Ramp’s financial management solutions to streamline the advertising process for businesses. By integrating their services, the partnership aims to provide companies with better control over their advertising expenditure and improved insights into the financial performance of their campaigns.TV advertising for digital natives: James Borow, Universal Ads’ VP of product and engineering, told AdExchanger the intention was to make it easier for small and midsize digitally native companies to test TV supply from Universal Ads within the same platform they used for social advertising. “If you’re a brand that’s scaling Instagram, TikTok and Reddit, we want you to be thinking, ‘Okay, the next channel is going to be TV and premium video.'”