David Best is a high-impact AdTech executive and commercial strategist with a career defined by turning complex technology products into scalable revenue engines. Currently serving as the SVP at DAIVID, an AI-powered creative effectiveness platform, David leads the go-to-market strategy for technology that predicts ad performance with 90% accuracy. His leadership is central to the company’s mission of helping major global brands and holding companies optimize their creative impact before a single dollar is spent on media.
Contributions

Measurement
Broadcasters Race to Fix CTV Measurement as Programmatic's Old Problems Resurface
Broadcasters Race to Fix CTV Measurement as Programmatic's Old Problems Resurface
