Global Marketing Exec (Unilever, PepsiCo, IBM) transforming marketing into business impact. I integrate brand and performance to build growth systems, not silos, driving GTM execution and P&L results.
Contributions
Ad Tech
Why Performance Marketing in CTV Becomes a 'Slot Machine' Without Data-Driven Rigor and CX
Why Performance Marketing in CTV Becomes a 'Slot Machine' Without Data-Driven Rigor and CX