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Ad Tech

Paramount Poaches Meta Product Vet to Lead its Tech Reinvention

Netflix and Amazon Team Up to Reshape Streaming Ads

Magnite Buys AI Startup streamr.ai to Bring SMBs to the Big Screen

NBA Buys Into Streaming Partner Mediakind to Control its Digital Destiny

Amazon Reshuffles Prime Video Execs to Chase AI in Hollywood

Amazon's Ad Sales Surge, Fueled by New NBA Deal and Live Sports

Harmonic Overhauls its Sports Streaming Tech to Fight Lag and Boost Revenue

Why Performance Marketing in CTV Becomes a 'Slot Machine' Without Data-Driven Rigor and CX

Magnite's 'Pause Ads' Turn Streaming Breaks Into Prime Ad Slots

As consumer journeys converge, why is brand advertising still stuck in silos?

The Trade Desk's denial of Amazon threat backfires as stock plummets

Google overhauls iOS ad tools with AI to chase App Store gold

OpenX hits Google with antitrust suit, claims ad auctions were rigged

Amazon's new ad-supported Alexa+ signals shift in AI assistant monetization

Ad-supported TV is now king, capturing nearly 75% of all viewing: Nielsen

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