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Ad Tech

How rewarded ads are turning the user funnel into a habit-building engine

WPP and Criteo team up to make TV ads more like web clicks

Innovid and LinkedIn team up to serve B2B ad targets on CTV

Netflix’s ad tech pivot pays off as revenue tops $11 billion

Programmatic’s ‘era of blinders’ is ending with a push toward total transparency: TAG CEO

With ad tech’s ‘tax’ on innovation is finally under scrutiny, publishers look to reclaim the open web

Ad tech enters a new era of diversity and innovation as Google’s reign comes to an end

A call for brands to differentiate as AI-driven creativity risks a sea of sameness

Ad tech’s systemic fragility is a ticking time bomb, and Xandr’s shutdown just lit the fuse

New research says TV ads are missing an $8 trillion audience with lack of accessbility

Disney turns streaming TV into an interactive shopping cart

How DoubleVerify’s new AI tool ‘DV Authentic’ tackles walled garden ad dilemmas

Comscore, Adelaide, and PubMatic parter up on attention metrics to sharpen programmatic buys

Comcast’s FreeWheel & German media leader ProSiebenSat.1 team up to tackle European ad maze

Uber targets ‘Gen Uber’ with immersive brand experiences in-app and on the road

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