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Ad Tech

Lyft picks up its ad game with new video formats and measurement pacts

With Xandr gone, marketers turn to AI-enabled storytelling and raw data

Navigating the video vortex and the future of FAST channel investment in regulated industries

OS data emerges as the behind-the-scenes superpower in Europe’s CTV ad market

Magnite and Amazon deepen alliance to capture more CTV ad market share

The ad verification market has a trust crisis over bot detection: DoubleVerify Adalytics suit

Comscore and Magnite team up to redefine programmatic ad quality

How Google’s ‘ad monopoly’ ruling could bring era of transparency beyond walled gardens

tvScientific channels the early days of paid search to find new opportunities in CTV

DoubleVerify launches AI-driven pre-bid video exclusion lists for TikTok

As sports rights struggle, Transmit redefines ad strategies for digital growth

YouTube’s ‘Hype’ feature expands to new markets, offering community-driven discovery

FIFA+ taps Transmit for in-stream ads, proving respect for viewers drives better marketing metrics

Metadata’s new frontier: Simply.TV expands with Red Bee acquisition

As third-party cookies crumble, WPP bets on InfoSum for secure data

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