Programmatic leader with 7+ years scaling teams and driving AdTech strategy. I bridge complex tech with business outcomes and educate the industry as the founder of "Programmatic 101," a resource for media buyers.
Contributions

Measurement
How programmatic fails in the absense of clear KPIs and a measurement-first strategy
How programmatic fails in the absense of clear KPIs and a measurement-first strategy

Measurement
Measurement trifecta brings clarity to ad performance as attribution models falter
Measurement trifecta brings clarity to ad performance as attribution models falter
