Fubo announced its first-ever quarter of positive adjusted EBITDA in its Q2 2025 earnings report, and is now launching a cheaper, sports-only plan while preparing to integrate Disney’s Hulu + Live TV business. The move signals a major strategic pivot for the streaming service, shifting its focus toward consumer flexibility and a potential massive scaling of its user base.
Fubo confirmed a new “Fubo Sports” tier will launch in the coming weeks as a direct answer to years of viewer frustration over expensive, bloated cable bundles. While the company is staying quiet on the official channel list, details first reported byThe Desk suggest it will bundle local broadcast TV with the must-have national sports channels, letting fans finally ditch pricey entertainment channels they don't watch.
The Hulu handoff: The partnership was born out of Fubo's successful antitrust challenge against Disney and the defunct Venu Sports venture. The arrangement would make the Fubo app the new home for Hulu’s 4.3 million live TV customers, allowing Disney to offload the messy business of live channel streaming and focus on its on-demand content within Disney+.
Profitability's price: Fubo’s official Q2 numbers revealed a positive Adjusted EBITDA of nearly $21 million, a sharp turnaround from a nearly $26 million net loss in the same quarter last year. But this newfound profitability came alongside a shrinking user base, with North American subscribers dipping to 1.4 million.
The final boss: The biggest hurdle remains Warner Bros. Discovery. Fubo dropped channels like TNT and TBS years ago, and while the Hulu combination could restore them through Disney’s existing deal, it would likely force a price hike that undercuts the very flexibility Fubo is now championing.
Fubo's move is part of a larger trend, as competitors like DirecTV launch their own sports-only packages to cater to specific audiences. To further expand its offerings beyond traditional channels, Fubo has also started adding Pay-Per-View events through a deal with DAZN. The changes come as consumers navigate an increasingly crowded field of cord-cutting options from YouTube TV, Sling, and others.
