Chief Economist at Havas Edge leveraging behavioral economics to drive advertising strategy. I decode consumer psychology and macro trends to optimize media investments, maximize ROI, and guide brands through market shifts.
Contributions
AI
DOJ’s win over Google exposes platform over-reliance, likely to hit small businesses hardest
DOJ’s win over Google exposes platform over-reliance, likely to hit small businesses hardest
Demand Side
How tariff whiplash is reshaping consumer values and spending habits
How tariff whiplash is reshaping consumer values and spending habits