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AI

New report says AI’s algorithmic snowball is slashing broadcast from ad budgets

Advertisers embrace AI for video, but demand sales, not just views: IAB

Appeals court kills FTC’s ‘Click-to-Cancel’ rule

As AI redefines advertising, marketers get creative to bridge the consumer trust deficit

Was WBD’s split a ‘corporate organ rejection’?

Standout brands lead with bold humanity and emotional resonance, not just efficiency

Google’s antitrust woes may spark change, but the ad tech revolution won’t happen overnight

Paramount+ rebrands top tier, drops ‘Showtime’ to simplify streaming identity

Doctor who’s future unravels as Disney+ deal collapses

FCC signals overhaul of TV ownership rules, opening door for consolidation

FCC’s plan to scrap old cable rules ignites fierce fight over streaming

Amazon has ben quietly doubling Prime Video ad volume: Adweek

LG powers up partner TVs with smarter AI-driven webOS Hub 3.0

WBD’s Big Breakup: Streaming & studios spin off from cable

Honda takes the wheel for LA28 Olympics

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