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Paramount Brings Programmatic Ads to the Octagon
YouTube TV Is Finally Letting You Build Your Own Channel Bundles
Disney Puts an End Date on the Bob Iger Era, as Pay Package Grows to $45.8M
‘Stranger Things’ Shatters Holiday Streaming Records, Again
FCC Puts Late-Night Political Talk on the Clock with New 'Equal Time' Rule
Samsung TV Plus Quietly Becomes a Streaming Giant with 100M Users
Netflix Bets on Vertical Video to Keep You Scrolling
Marketers Bet Big on AI and CTV, But Their Tech Is Lagging: Mediaocean Report
Netflix Pledges to Play by Theatrical Rules
Adobe Funnels Another $10MInto its Film & TV Fund Ahead of Sundance
AI

Samsung Bakes AI Into Its Freestyle+ Portable Projector

By SOS. News Desk | Jan 05, 2026

Samsung has unveiled the Freestyle+, a new portable projector that uses AI to automate setup, in a bid to move the product category from a niche gadget to a mainstream staple.

  • Setup solved: The projector's main selling point is "AI OptiScreen," a feature suite that tackles the headache of manual adjustments. It uses 3D Auto Keystone to correct the image on uneven surfaces, Real-time Focus to maintain clarity if the device is moved, and Wall Calibration to adjust for your wall’s color.

  • Let there be light: Samsung is also addressing the biggest gripe with the first-gen model: brightness. The Freestyle+ boasts 430 ISO Lumens, nearly double the output of its predecessor, which Tom's Guide notes was around 220-240 ANSI lumens, making it more viable in rooms with ambient light.

Samsung's strategy with the Freestyle+ is less about winning on raw specs and more about user experience. By focusing on AI-driven convenience and deep integration with its software ecosystem, the company is making a clear play to win over a broader audience that values simplicity over technical tinkering.

Credit: samsung

Key Takeaways

  • Samsung unveils the Freestyle+, a new portable projector using AI to automate setup features like image correction and focus.
  • The new model features 430 ISO Lumens, nearly doubling the brightness of its predecessor to better handle ambient light.
  • The focus on AI-driven convenience aims to shift portable projectors from a niche gadget to a mainstream product category.