Latest News
Disney+ Expands Esports Livestream Deal With Korea Esports Association
YourRAGE Wins $1M MrBeast Streamer Challenge, Claims Top Twitch Subscriber Spot
The True Cost Of The Invisible Shelf: What It Costs Fans, Advertisers, And Rights Holders
Are Media Buyers Buying NBA Blowouts?
Effective Ad Dollars: Amazon VS The Trade Desk Supply Path Debate
Baseball Is Back. But Where? MLB Opening Week Viewership Breakdown
Coming Soon To Streaming: Harry Potter, Malcolm In The Middle, Prequels, Thrillers And More
Roku Has Entered The Chat: Howdy Goes Mobile
Did PubMatic Just Compress the Streaming Supply Chain Into a Single Prompt?
ESPN Showed the Receipts: Who's Actually Watching Women's Sports
Disney+ Expands Esports Livestream Deal With Korea Esports Association
YourRAGE Wins $1M MrBeast Streamer Challenge, Claims Top Twitch Subscriber Spot
The True Cost Of The Invisible Shelf: What It Costs Fans, Advertisers, And Rights Holders
Are Media Buyers Buying NBA Blowouts?
Effective Ad Dollars: Amazon VS The Trade Desk Supply Path Debate
Baseball Is Back. But Where? MLB Opening Week Viewership Breakdown
Coming Soon To Streaming: Harry Potter, Malcolm In The Middle, Prequels, Thrillers And More
Roku Has Entered The Chat: Howdy Goes Mobile
Did PubMatic Just Compress the Streaming Supply Chain Into a Single Prompt?
ESPN Showed the Receipts: Who's Actually Watching Women's Sports
AI

WBD eyes split as streaming success contrasts with cable decline

By SOS. News Desk | May 12, 2025

Warner Bros. Discovery is navigating financial pressure, weighed down by $38 billion in gross debt and the persistent erosion of its traditional linear television business. But amidst these challenges, its Max streaming service has become a potent growth driver, fueled by a surge in subscribers and a booming advertising business from its ad-supported tiers. The core business model divergence is now reportedly steering WBD towards a company split, possibly separating its digital future from its legacy cable past.

Division on deck

State of Streaming

Key Takeaways

  • WBD is considering splitting its company to separate its digital streaming and legacy cable businesses.
  • The Max streaming service added 5.3 million subscribers in Q1 2025, boosting revenue by nearly 10% to $2.66 billion.
  • Linear TV network revenues fell 7% year-over-year, contributing to a 10% overall revenue decline for WBD.