Tubi Has 80 Million Monthly Viewers and The World Cup Hub is Live!

Key Takeaways

• Tubi leads the free ad-supported streaming television market at 80 million monthly active users

• The World Cup FOX Hub launched in the same news cycle that Parks Associates confirmed Tubi's market position as a scaled live ad product

• This news lands inside the May Unified Streaming Power Index (USPI) measurement window

Tubi is the most-used free streaming service in U.S. broadband homes, with approximately 80 million monthly active users, according to new Parks Associates data. The Roku Channel ranking second at approximately 60 million monthly viewers (not to be confused with the 100 million U.S. Households reached via Roku TV and Roku Channel combined).

What the data means for the Hub:

• Tubi's 80 million monthly active users are the free acquisition layer Fox is routing into the World Cup content funnel, which launched May 18th

• The 24/7 FOX Sports feed, live 4K simulcasts on June 11 and 12, and creator originals are all built on top of an already-active user base

• Fox Corporation pulled nearly $2.2 billion in total ad revenue last quarter, a figure executives say Tubi outpaces Fox broadcast within

"FAST services are no longer a secondary viewing option: They are a central part of the streaming landscape," said Michael Goodman, Director of Entertainment Research at Parks Associates.

The World Cup Hub is Fox's largest single deployment of that audience. The tournament runs through July 19. Netflix has the 2027 Women's World Cup rights and no comparable free-tier reach.

That asymmetry resolves in six weeks.