Adobe Funnels Another $10MInto its Film & TV Fund Ahead of Sundance

Adobe is committing another $10 million to its Film & TV Fund, expanding its investment in underrepresented creators with new partnerships and a direct funding model just as the 2026 Sundance Film Festival begins.

• Opening the pipeline: Since its 2024 launch, the fund has provided grants and Creative Cloud access to filmmakers. The expansion adds a direct-to-creator funding model and brings in new partners, including Amelia Dimoldenberg’s Dimz Inc. Academy and Rideback RISE, a fellowship for artists of color.

• The festival payoff: The fund's investment is already showing returns, with four previous grant recipients premiering projects at this year's festival. The lineup includes films from Stephanie Ahn (“Bedford Park”), Daniel Chavez (“American Pachuco”), Giselle Bonilla (“The Musical”), and Anooya Swamy (“Pankaja”).

By funding emerging filmmakers and requiring projects to be built on its software, Adobe is embedding its tools like Premiere and Firefly with the next generation of creators, building brand loyalty from the ground up in the indie film community. The creative investment comes as Adobe reports record revenue, providing strong financial backing for its initiatives.