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Apple and Imax Are Turning F1 Races Into Movie Events

SN

SOS. News Desk

Mar 20261 min read

Apple and Imax Are Turning F1 Races Into Movie Events

Imax announced it will partner with Apple to broadcast five Formula 1 races live in at least 50 U.S. theaters, turning the events into ticketed, big-screen experiences. The deal is designed to amplify the start of Apple's exclusive five-year U.S. broadcast partnership with the racing league.

From reel to real: The move follows the playbook from the two companies' wildly successful "F1: The Movie" collaboration. That film proved a theatrical audience exists for the sport, becoming Imax's top-grossing Hollywood release in 2025 and earning an Oscar nomination. Now, Apple is betting that same audience will show up for the real thing.
Covering all the bases: The theatrical screenings are the premium component of a wider distribution strategy. To cover the home and commercial fronts, recent deals with DirecTV and EverPass Media will bring the full 24-race season to residential subscribers and over 300,000 venues like bars and restaurants nationwide.

Apple is treating F1 not just as a sport to be broadcast, but as a media franchise to be experienced across multiple platforms—from the living room couch to the movie theater.

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