CNN is overhauling its free, ad-supported streaming channel, CNN Headlines, by hiring former Yahoo! Finance anchor Brad Smith and adding original, live programming. The move is part of the network’s broader pivot to a digital-first future as it works to capture viewers outside the traditional TV bundle.
Live from the FAST lane: The refresh marks a significant evolution for the channel, which previously relied on repackaged clips from its cable counterpart. CNN has now introduced exclusive live shows like “CNN Headline Express,” transforming the service into a more compelling, standalone destination for news consumers.
A two-front war: This investment in the free tier is part of a larger digital reinvention led by CEO Mark Thompson. The strategy attacks on two fronts, bolstering the free channel while also preparing to launch a full-fledged paid streaming service this fall, which Thompson described as “the first true news streaming service,” according to Deadline.
The big picture: CNN is building a digital ecosystem to generate revenue beyond declining cable subscriptions, using its free FAST channel to create an audience funnel for its upcoming paid products. It’s a move designed for survival and future-proofing the brand. These programming moves come as parent company Warner Bros. Discovery is reportedly considering a major corporate split that would separate its legacy cable networks, like CNN, from its more successful streaming and studio operations.
